Brussels Region, Belgium
Lead communications planning for global campaigns, support sports and country teams, and oversee special media projects. Responsible for developing media frameworks that foster organizational-wide excellence and campaign platforms that fuel substantial growth in brand affinity. The role sits within the Global Media team within United Marketing, whose mission is to make Decathlon the most sophisticated Media Marketing in Sports
Marketing & communication strategy Global media planning Global communication budget management Offline & Online media buying Team leader of campaign managers & PR manager Media agency management
Part of GroupM and WPP global network of local media agencies, Maxus is a global media agency, with services including communications strategy, media planning and buying, digital marketing, search engine marketing (SEM) through search advertising and search engine optimisation (SEO), direct response media, data analytics, and marketing ROI evaluation. At Maxus, we recognise that in today’s ever faster and complex landscape, our clients want a media agency that can help them navigate and lead the way into the brilliant opportunity this change creates. • Responsabilities: Managing digital media strategies by connecting digital channels (display, programmatic, performance & social media) for Huawei, EDF Luminus & Danone.
Responsible for a key customers portfolio from different sectors (bank, media, retail): - Implement multichannel, scenarized and personalised marketing campaigns based on customer behaviour and data (email, sms, web, print) - Manage customer lifecycle marketing programs (lead management, cross-selling, loyalty) - Responsible for daily accounting, administration and monthly reviews - Orchestrate and manage projects related to our client portfolio, in collaboration with the appropriate experts - Support our customers to ensure they fully benefit from our tools and services, follow the marketing campaigns performances and find solutions to improve implemented solutions. Represent customer needs in project management - Prepare, participate to the quarterly and yearly reviews with the customer to draw the next best actions or plans. Prepare analysis and reports
Digital advertising management: - Online media planning management - Digital strategy implementation - Digital campaign management: SEA, display, affiliation, retargeting... - Campaign analysis and optimization - Tracking system management - Digital budget management - Digital communication project management - Team management
Management of my department as my own company: - Range selection - Stock management - Business analysis - Increasing sales by commercial actions - Turnover budgetisation - Staff recruitment - Staff management (schedules of team members - review with employees (developing, caring for teammembers,...) - Customer advice
- Mise en place d’un plan de communication annuel - Management : gestion d’une équipe de communication de 5 personnes - Communication Externe : gestion et organisation des campagnes de publicités locales (plan média, création de supports, rédaction de contenu…), des sponsorings, des partenariats, des événements et de la diffusion des informations en magasin (mailing client, affichage,…), gestion de projets - Communication Interne : gestion, organisation et création d’outils communicationnels à destination des collaborateurs (mini sites internet, mail, affichage,…), organisation d’événements, gestion de projets - Social Media Optimization (SMO): gestion, modération, animation, veille stratégique et création de contenu pour les médias sociaux (rédaction d’articles, modification d’images, analyse des actions...)
- Search Engine Optimization (SEO/Référencement naturel) : mise en place et entretien d’une stratégie annuelle, rédaction d’articles web optimisés, gestion des résultats, gestion de CMS - Social Media Optimization (SMO) : gestion, modération, animation, veille stratégique et création de contenu pour les médias sociaux (rédaction d’articles, modification d’images, analyse des actions...)