Madrid, Community of Madrid, Spain
Demand generation and growth leader with 8+ years driving go-to-market for B2B SaaS companies, now building marketing engines that are AI-native from the ground up. I specialize in translating complex, technical products into clear value propositions that generate enterprise pipeline, working across Sales, Product, RevOps, and Partners to align marketing with revenue outcomes. My experience spans global markets across the U.S. and Europe, with a strong focus on enterprise buying cycles, multi-stakeholder decision-making, and data-driven optimization. What's changed most in the last year is how I work. I design and deploy AI agents and skills that encode our positioning and scale content, reporting, and campaign execution, then bring the team along so it becomes a shared capability rather than a personal edge. That approach has helped grow pipeline from key inbound sources, run the best-performing campaign of the year, and increase our AI visibility.
Lead demand generation for a global B2B SaaS company, driving scalable pipeline and revenue across enterprise accounts in a highly technical market, with an AI-native approach built into every layer of the work. - Own full-funnel demand generation across website, paid media, and conversion channels for mid-market and enterprise GTM - Partner with Sales, SDRs, RevOps, Product, Product Marketing, Partners, and Design to align marketing with revenue goals - Drive experimentation across paid media, SEO, CRO, and on-site conversion to improve efficiency and lead quality - Design and deploy AI agents and skills, and train the team to use them, to scale content, reporting, and campaign execution. Highlights: - Led initiatives generating seven-figure inbound pipeline - Grew pipeline from a key inbound source +54% half over half - Ran the best-performing campaign of the year, lifting MQL generation +70% vs. the prior year's equivalent campaign - Improved lead-to-MQL conversion from 61% to 84% while cutting cost per MQL ~50% - Delivered +29% demo requests from enterprise accounts and +19% website traffic - Ranked among the top 3 brands cited by AI models for the high-intent prompts we track
Led acquisition and growth initiatives for a B2B tech platform and marketplace, with a focus on building scalable acquisition foundations, launching new GTM motions, and improving funnel performance. - Owned user acquisition strategy across paid channels for both Platform and Marketplace, supporting growth across multiple user segments - Designed and implemented end-to-end conversion funnels, personas, and user journeys to improve activation and retention - Led the go-to-market launch of the Marketplace, including acquisition strategy, operational setup, and initial rollout to existing users - Established acquisition measurement frameworks and KPI tracking to guide weekly and monthly performance reviews - Conducted competitive and market analysis to inform positioning, channel prioritization, and growth opportunities - Partnered cross-functionally with Product, Operations, and Marketing to align acquisition efforts with product evolution and business goals
Led PR and strategic communications initiatives for multi-industry clients, focusing on brand positioning, messaging, and measurable media impact. - Developed and executed integrated PR strategies aligned with business objectives, consistently exceeding annual KPIs - Managed media relations, press outreach, and executive communications across earned and digital channels - Supported content production, including editorial contributions to Visit USA Magazine - Partnered with clients and internal teams to deliver campaigns across multiple industries and stakeholders