Estee De Backer

Senior Account Manager Calvin Klein at PVH Corp.

Brussels Metropolitan Area

About

Experience

  • PVH Corp. (6 yrs 9 mos)
    • Senior Account Manager Calvin Klein
      Apr 2022 - Present · 4 yrs 3 mos

    • Account Manager
      Oct 2019 - Apr 2022 · 2 yrs 7 mos

      - Keep & enhance customer portfolios (enlarging the customer base, prospecting, negotiating and closing sales) - Achieving/overachieving revenue targets - Defining and executing a compelling win-strategy for each opportunity - Responsible for: Tommy Hilfiger Underwear & Swim Tommy Sport Calvin Klein Underwear & Swim Calvin Klein Performance Nike Underwear

  • Trainer Bioderma at NAOS (Bioderma - Institut Esthederm - Etat Pur)
    Jul 2019 - Oct 2019 · 4 mos

    - Making appointments with pharmacies and parapharmacies for the brand Bioderma. - Giving internal & external trainings. - Creating training video's for large chains. - As trainer for Bioderma I am present on pr-events and seminars. - Implement and ensure compliance with planograms. - Ensure the presence of shares traded by Key Accounts. - Collect and share information in the field to develop marketing and sales strategies. - Ensure the involvement of points of sale in product consulting.

  • Marketing Intern Tommy Hilfiger & Calvin Klein at PVH Corp.
    Mar 2019 - Jun 2019 · 4 mos

    - I helped execute core Marketing processes on a day-to-day basis to support the Marketing Coordinator in implementing all Marketing initiatives for the brands Tommy Hilfiger and Calvin Klein in Belgium and Luxembourg. This involves; research, analysis, synthesis, POS, meetings, order handling, budget, influencer campaign. - I was responsible for several brand activations from a to z.

  • Digital Marketing Intern Nivea at Beiersdorf
    Feb 2018 - Mar 2018 · 2 mos

    - Responsible for the influencer marketing plan of 2018 for all new launches. This contains an analysis of influencers and a strategy with creative ideas linked to the business objectives of Nivea. - Responsible for the Nivea Instagram account; collaborations, games, special days, etc. - Briefing newsletters to external agencies, the follow-up and the creation of it. - Responsible for PIM (CMS-tool) on the Nivea site and advice to improve the user experience of the Nivea website.

  • Kids Entertainer at Club Med
    Mar 2016 - Aug 2016 · 6 mos