Armenia, Quindío, Colombia
I design futures where technology amplifies humanity, and organizations thrive as living systems. I am a company builder and global change-maker working at the intersection of exponential technology, systemic leadership, and regenerative business models. My mission is to re-architect how we build companies: moving away from "worn-out machines" toward scalable ecosystems that generate both measurable impact and collective well-being. Strategic Leadership & Governance Today, I leverage my experience to guide the next generation of global industries: Board Member (Creer, Treeoma): Providing strategic oversight on sustainability, technology, and governance. Founder of XAIA Lab: Redesigning organizations for complexity and scalability using systemic change architecture. Track Record of Innovation My work is backed by a decade of turning vision into impactful reality: Lulo Bank & Lulo X: Part of the founding team of Colombia’s first 100% digital bank (KPMG Top 10 Innovative Startups). As Co-founder & former CEO of Lulo X (Blockchain spin-off), I led the team to become an AWS Customer Success Story. Women of the Future & Nudo: Leading a movement to champion female leadership in STEM, powered by Nudo—our proprietary platform for intentional, systemic community building. Global Educator: Professor at Platzi (Exponential Business Models) and mentor at Laboratoria, Atynea, and Pygma. Recent Recognition Forbes 2024: Named one of the Top 20 CIOs of the Year in Colombia. Favikon 2025: Ranked Top 2 Fintech & Crypto Voice in Colombia; Top 200 Women in Finance & Web3. Global Woman Leader 2024: Selected among the Top 10 Women CEOs in Colombia. Awards: STEM Inspiration Award (LITA 2024) and TEDx Bogotá Speaker. My Edge I move fluidly between high-level vision and rigorous execution: raising capital, building products, and leading diverse teams. I don't just optimize companies—I re-architect them to grow exponentially without losing their soul. 🎤 Speaker | Board Member | Systemic Architect 🚀 If you are building something that challenges the status quo, let’s talk.
Experience Description: “The problem isn’t the strategy. It’s not knowing what to scale first.” At XAIA Lab, we help founders and executive teams identify exponential growth levers, turning them into replicable models with clear priorities and validated metrics. We don’t just optimize; we re-architect organizations to function as living, adaptive, and regenerative ecosystems. Our Transformation Pillars: Adaptability: Systems that evolve with the environment, turning change into a competitive advantage. Humanity: Human-centric design to unlock creativity and purpose in the digital age. Regeneration: Business models that restore abundance while driving economic value. Strategic Impact & Clients: I partner with high-growth organizations to redesign their scalability architecture. Key clients include: Fintech & Global Scale: Sezzle Inc. Wealth Management: Skandia. Executive Leadership: Vistage Worldwide. Laboratory Methodology: We operate through Transformation Sprints and continuous experimentation: Systemic Diagnostics: In-depth research of culture, innovation, and leadership dynamics. Rapid Prototyping: Concrete experimentation cycles to validate growth hypotheses. Actionable Roadmap: Delivery of clear metrics and immediate scaling priorities.
Women of the Future is a global leadership platform redesigning how power, technology, and capital are shaped. We don’t build communities; we build leadership architecture. As the creator of NUDO™ (Internal Architecture of Strategic Leadership), I lead structural interventions for: NUDO for Leaders: A 1:1 process for founders and executives navigating scale or transition. We diagnose hidden constraints ('nudos') to achieve decision redesign, governance clarity, and executive coherence. NUDO Enterprise: Leadership architecture for organizations facing M&A, growth, or fragmentation. We redesign the internal operating system before friction becomes failure. Key focus areas: Structural Methodology & Leadership Diagnostics. M&A Integration Architecture. Executive Team Alignment.
As Co-Founder and CEO of Lulo X, I’ve led the creation and exponential scaling of one of Colombia´s most innovative fintechs; building from zero to a purpose-driven platform that empowers users through blockchain, stable and crypto coins, and regenerative finance. 🧠 From Idea to Impact Built the company from scratch: pitched and secured funding from IHC (Abu Dhabi royal family), recruited top tech talent, and delivered our MVP in <4 months. Defined the human-centered identity and strategy of Lulo X, embedding sustainability and financial inclusion into every product and decision. 📈 Growth & Outcomes Achieved positive unit economics from day one — proving that profitability can coexist with purpose. Enabled +120K users to invest in digital dollars (USDC) for financial stability in volatile economies. Supported +1,000 women entrepreneurs with financing, with 50% adopting Lulo’s services long term. Crossed $2M monthly avg. in DeFi investments. Processed $9M+ in wallet transactions, reached $3M AUM in USDC, and 100K multicoin AUM in just 2 months. Achieved >33% conversion from Lulo Bank users. TPV with Lulo X Card hit $150K monthly, breaking the $500K cumulative volume milestone. Recognition & Innovation 🥇 STEM Inspiration Award, Latam Inclusive Tech Awards (LITA) 🌳 AWS Customer Success Story 2024 ⚡ Cut tech costs by 90% through serverless infrastructure and reduced code complexity by 70%. 🚀 Launched Lulo Impacto: gender-equity finance, financial literacy, and climate action as core levers of adoption and growth.
As Chief Product Officer at Lulo Bank, I led the development of the first digital bank in Colombia, delivering innovative, customer-centric solutions that transformed traditional banking and drove substantial growth. -Led a team of over 40 professionals to create customer-focused financial products, significantly increasing user engagement and improving customer satisfaction. -Developed the Lulo Bank mobile app from scratch, achieving over 200,000 users in the first year and growing to 800,000+ downloads. -Achieved global recognition by winning two prestigious iF Design Awards in 2022, positioning Lulo Bank among global brands like Apple and Google. -Implemented the first carbon-neutral banking app in Colombia, fully offsetting its carbon footprint and strengthening our dedication to sustainability. Collaborated with key partners, including Mastercard, to enhance product offerings and drive digital financial innovation. Key Achievements: -Created Lulo Bank, the first digital bank in Colombia, which rapidly scaled to become one of the top 5 neobanks in the country. -Earned three Lápiz de Acero Awards in 2023 and three Rankia Awards for best digital bank, best savings account and best personal loan, solidifying Lulo’s reputation for innovation and design excellence. -Managed the bank’s product development strategy, ensuring continuous delivery aligned with market needs and user feedback, consistently driving growth. Under my leadership, Lulo Bank achieved exponential growth and became a recognized name in both local and international markets for innovation, design, and sustainability.
-Create incremental value of the product by assuring continuous product delivery aligned with product’s vision and market needs -Deliver a delightful and frictionless customer experience to increase product adoption and banking as a service usage -Analyze and enhance customer lifecycle to maximize return on investments of the project -Assure legal and regulatory compliance for the entire product roadmap -Ensure strategic partnerships to boost bank’s products and services with key partners like MasterCard
-Lead the savings account, debit card and transactions products for the first digital bank in Colombia -Design and lead product feature roadmap and manage the development team following agile scrum -Deliver a delightful and frictionless customer experience to increase digital adoption through debit card and savings account usage -Arrange user research, usability tests, benchmark trends and business intelligence to develop market strategies and create customer engagement journey
- Collaborate with Bizcom Indonesia on various tech workshops. I have worked closely with top managers from asian tech unicorns and startups such as GO-JEK, Traveloka, Bukalapak, Grab, Lazada, Tokopedia, Ovo Pay and Shoppee. - Work as a volunteer for the ONG Roshan Learning Centre teaching digital literacies to teenagers in refugee camps. I direct an initiative to implement the Refugeeks program in the centre. - Participate in data and technology workshops as part of the She Loves Data organization, which empowers women and brings awareness of the importance of females in the tech and data industry. -Participate of high-level agendas as the spouse to the commercial attaché to the Embassy of Colombia before ASEAN nations.