Istanbul, Istanbul, Türkiye
An extremely proactive and adaptable event, sponsorship and brand management professional with broad experience in media roadmap, restructuring, project management, corporate communication&PR activities, agency coordination and NPS&Churn improvement analysis gained from both a telecommunication and OTT digital platform industries perspective, as well as a track record of successfully.
• Managing Media&Sponsorship bugdet, coordinating different customer segment marketing campaign due to VOD&Sports content variety. • Rebuild event coordination&sponsorship partner management • Preparation of key transaction documentation such as information press release, PR agency weekly status coordination, structuring relationship management with key journalists and influencers • Lead marketing communications digital media campaign to improve TV+ brand awereness and net promoter score(NPS) • Build yearly communication&sponsorship roadmap and execute different events due to OTT&IPTV consumer segment
• Responsible for the implementation of non-gsm loyalty campaigns • Developing&executing marketing strategies for the sub-segments • Launched “Vodafone Yanımda Avantaj Cepte” loyalty app • Execute all ATL&BTL digital campaign process • Project leader for the Red&Red VIP segments customer journey improvements • Manage all the Red Summer Venues Beach Sponsorships • Plan and manage acquisition&retention budget of the fiscal year • Develop yearly loyalty strategy based on Red/Youth/Mass segment • Execute all the strategic partnerships management and networking in Enterprise&Consumer Business Unit
• Follow-up communication planning of Value Added Services • Manage Avea Partner Program in collaboration with all VAS partners • Stimulate partner network, arrange workshops and partner visits to make strong partnerships
• Reporting to National Key Accounts Manager, responsible of analyzing ROI of launched SKU’s, follow-up monthly dashboard to reach annual financial targets • Follow-up annual trade terms of Migros, Carrefour, Metro,Tesco, BIM. • Responsible of customer activity and promo pack budgets • Analyse weekly 4P data and in-market share fluctuations of NKA
-Specialized especially in Investment Banking Sector (Yapı Kredi Yatırım, Koç Portföy, Koç Yatırım, Yapı Kredi Koray GYO)