Simon Kemp

Co-Founder, Manochi

Singapore, Singapore

About

Hello, I’m Simon Kemp. I help organisations everywhere make sense of their audiences’ preferences and behaviours. Millions of people across every country in the world read the Global Digital Reports I produce with the team at Manochi, and I appear frequently in the media to discuss digital's impact on business, culture, and society. I’m a serial entrepreneur. I’ve had one successful exit as a regional founder at We Are Social, while my other startups and businesses continue to succeed. Over the past 25 years, I’ve worked with many of the world’s most admired companies, including Unilever, Google, Coca-Cola, Nestlé, J&J, and Diageo, and I’m a regular speaker at conferences and events across the globe. Outside of work, I’m a huge electronic music nerd, and I also run the Singapore Whisky Society.

Experience

  • Co-Founder & Managing Partner at Manochi
    Dec 2025 - Present · 7 mos

    Manochi helps you address three essential questions: What are your audiences *really* doing? Why do people behave this way? How should you act on these insights? We provide a range of services to help organisations everywhere find the best answers to those questions: ▣ Reports Manochi produces some of the world’s most trusted reports on consumer behaviour, including the renowned Global Digital Reports, and our proprietary Category Journeys reports. Many of these reports also include sponsorship and advertising opportunities. ▣ Keynotes We bring data and trends to life at events through engaging and informative presentations. We’re equally comfortable with in-person events, webinars, and livestreams. ▣ Briefings Our private briefing sessions help teams make sense of data and trends, enabling them to take decisive action. All briefings include a presentation, followed by interactive Q&A. ▣ Research We work with best-in-class research companies to deliver original insight into the behaviours and preferences of audiences across more than 50 countries around the world. ▣ Consulting Manochi also works with clients on custom strategy engagements. Examples include mapping paths to purchase, quantifying new market opportunities, developing measurement frameworks, and building econometric models. If you’d like to know more, send me a message here on LinkedIn, or visit manochi.co.

  • Principal Analyst at DataReportal
    Nov 2018 - Present · 7 yrs 8 mos

    DataReportal offers thousands of free reports exploring people's digital behaviours in every country in the world. Dig into all the numbers and analysis at https://datareportal.com

  • Founder at Kepios
    Jul 2015 - Present · 11 yrs

    Kepios helps people everywhere make sense of what the world is *really* doing on the internet. Our services include: ▫️ Quarterly Briefings: keep track of the latest digital trends, and identify how evolving digital behaviours may impact your success. ▫️ Keynote Presentations: custom keynote presentations that bring digital trends to life. We’re equally comfortable with public events and private meetings, whether online or in-person. ▫️ Advisory Services: add our expert insight and independent counsel to your team's decision-making. Available as an ad hoc service, or on a retained basis as part of our Board Advisory services. ▫️ Research & Reports: custom research reports that deliver detailed insights into the world’s evolving online behaviours. Ideal for internal planning, for business cases and investor proposals, and for marketing white papers. We work with clients all over the world from our base in Singapore. We're already working with a variety of organisations – from household-name brands, to SMEs and global NGOs – and we've love to work with you too. If you'd like to know more, send me a message here on LinkedIn, or email [email protected]

  • GWI Ambassador at GWI
    Jun 2020 - Present · 6 yrs 1 mo

    GWI is a target audience company that puts the power of audience insight into the hands of businesses worldwide. As a GWI Ambassador, I advise and connect companies and organisations with insights that enhance decisions around products, services, digital optimisation, and growth. To find out more about GWI and how I can help you translate this rich data into insight and action, send me a message here on LinkedIn, or visit gwi.com/about-us

  • Member Of The Board Of Advisors at DAIVID
    Sep 2021 - Present · 4 yrs 10 mos

    DAIVID uses the world’s most advanced AI to correlate creative attributes with video performance. By analysing videos frame by frame to determine levels of audience attention and emotion, DAIVID identifies and predicts advertising outcomes at scale. Learn more at https://daivid.co/