Istanbul, Istanbul, Türkiye
Highly accomplished and results-driven Retail Director with 15 years of strategic leadership across diverse retail formats, including discounters, hypermarkets, drugstores, and instant delivery (e-commerce). Proven expertise in end-to-end Category Management, Strategic Sourcing, and, most recently, Retail Marketing ownership. Successfully translated complex market insights into profitable product strategies, driving significant growth in key categories and optimizing the overall P&L. Exceptional proficiency in scaling high-performing teams and fostering critical cross-functional alignment to consistently exceed commercial KPIs.
Responsible for Snacks & Beverages & Personal Care & Home and Living & Technology & Pet Food Categories
Responsible for Personal Care & Baby Care & Home and Living & Technology & Home Care & Pet Food Categories
Responsible for Make up/ Color Cosmetics & Skin Care & Fragnances & Personal Care ( Hair care, Man care , Health )
-Responsible for; Cosmetic & Personal Care & Detergents & Baby / 2016- 2017 Soft Drinks & Beer & Wine & Sprits & Tobacco / 2014 - 2016