Erwin Wieffering

About

Senior executive with 24years of general management, commercial and marketing capabilities in services and FMCG personal care products, appliances and general merchandise categories Proven track record in delivering accelerated business growth, with sustainably growing market shares. Known as a caring, highly energetic and enabling leader, never accepting the status quo.

Experience

• Group CEO SafetyKleen international at Safetykleen
  Feb 2021 - Present · 5 yrs 6 mos

• President EMEA Britax Childsafety at Britax Child Safety
  Jan 2019 - Feb 2021 · 2 yrs 2 mos

• Group Chief Marketing Officer and member of the executive board at Verisure
  Aug 2015 - Jan 2019 · 3 yrs 6 mos

  As the first global CMO I am tasked to lead the transformation in marketing, turning Verisure/Securitas Direct, the nr 1 monitored security company for residential market and small businesses in Europe and LatAm (operating in 14 countries), into a customer centric operation; one brand, accelerating penetration through digital lead generation, customer loyalty programs, and building the function.

• Procter & Gamble (18 yrs 7 mos)
  • Managing Director Beauty Care, Grooming, Oral Care, Braun, Duracell Germany, Austria Switzerland
    Oct 2011 - Jul 2015 · 3 yrs 10 mos

    Leading a 100+ sized organisation, setting the business strategies and commercial planning for above mentioned brands, and member of the executive board.

  • Marketing Director Baby Care, Fem Care and Oral Care Benelux
    Mar 2009 - Jan 2012 · 2 yrs 11 mos

    Leading the Baby Care, Fem Care and Oral Care Division for Benelux and member of the management team

  • Ass. Marketing Director Gillette, Braun, Duracell Benelux
    2007 - Mar 2009 · 2 yrs 3 mos

    Leading the Business Unit Gillette (contains all former Gillette brands; Gillette, Braun & Duracell) in the Benelux organization