Erwin Derksen

Men’s Sport & Initiatives Brand Marketing Manager EMEA | Sport, Lifestyle & Culture Storyteller | Coaching & Mentoring | Nike EMEA

Amsterdam, North Holland, Netherlands

About

A team player and people first marketeer with knowledge and experience in the field of marketing, brand management, strategy, digital in an international working environment. Strategic, creative & operational mindset balanced with curiosity and hunger for learning new things. Structured and well organized, gaining trust through honesty and social interaction, focused on DE&I. Like to create an inclusive environment that meets innovation and dedicated to coaching and mentoring team members.

Experience

  • Nike ()
    • Men’s Sport & Initiatives Brand Marketing Manager EMEA
      Sep 2024 - Present · 1 yr 11 mos

      Building long-term brand- and business strategy to grow the Nike brand through athletes and seasonal product campaigns. Leading and driving Rafa’s Legacy Celebration plan.

    • Athlete & Purpose Brand Manager EMEA
      Jan 2021 - Sep 2024 · 3 yrs 9 mos

      Athlete brand management for Bebe Vio, Ramla Ali and Rafa Nadal, building their long-term strategic brand and business. Leading the EMEA Paralympics brand marketing plan. Managing budget for BDPA.

    • Membership Brand Lead EMEA a.i.
      Aug 2023 - Feb 2024 · 7 mos

      Drive continuity to the member promise marketing workstream and lead the roll-out of a new membership identity across the digital and stores ecosystem in EMEA. Explore new ways of elevating and humanizing membership brand, create a long-term strategy by bringing members, athletes, trainers, coaches and catalysts to the center of the plan.

  • Social Media Marketing Manager at New Balance
    Jan 2014 - Aug 2015 · 1 yr 8 mos

  • Social Media Marketing Manager at Urban Arrow
    Jan 2014 - Aug 2015 · 1 yr 8 mos

  • Entrepreneur at Edwords & Edsense
    Jul 2013 - Aug 2015 · 2 yrs 2 mos

    Management of digital marketing projects for brands, including New Balance, Gocycle and Urban Arrow.

  • Independent Professional Music Producer at Independent Professional Music Producer
    Jan 2010 - Oct 2013 · 3 yrs 10 mos

    HETTO & 6FT7, Producing and releasing records on platforms, including Apple music and Spotify.