Istanbul, Türkiye
I started my career as a creative strategist. I worked my way up to become a certified professional in digital marketing, managing and developing digital strategies for local and global clients. I have hands-on experience with programmatic (DV360), Google Ads, and social media ads. Also, I led and trained the performance marketing teams of key clients such as Shell, Cartier, Doğuş Otomotiv (Volkswagen, Porsche, Audi, Bentley, Lamborghini SEAT, Cupra, Scania, etc.), Perfetti Van Melle (Vivident, Mentos, BigBabol, ChupaChups) and most of Sabancı Holding's companies (Teknosa, Carrefoursa, Enerjisa, Agesa, İklimsa, Temsa, etc.). I am confident in my ability to lead significant growth for brands because I have a strong background in creating and implementing effective marketing and branding strategies. My experience in various industries has given me a well-rounded skill set and the ability to think analytically and creatively to achieve business goals.
Clients: Sabancı Holding (Teknosa, Carrefoursa, Enerjisa, Agesa, İklimsa, Temsa, etc.) Dogus Otomotiv (Volkswagen, Porsche, Audi, Bentley, Lamborghini SEAT, Cupra, Scania, etc.) I hold leadership positions for two independent teams And also I have been positioned as a consultant for some of the other clients of the agency. I guide clients in achieving their business objectives through performance marketing consulting. This involves identifying and analyzing key performance indicators (KPIs), developing data-driven, full-funnel digital marketing plans, and maximizing their return on investment (ROI). With officials from Google, Meta, and TikTok, I cultivate close relationships. By using customized media-first strategies, this partnership has significantly increased the performance of client campaigns. I also integrated advanced features (DMP, CAPI, Google Scripts, Adjust) to expedite campaign management operations and managed effective account enhancements.
Clients: Shell, Cartier, Dogus Otomotiv, Perfetti Van Melle I played a pivotal role in developing a four-person performance marketing team, culminating in their successful certification. Through mentorship and industry best practices, I equipped them with the skills to excel. My expertise extends to conducting in-depth audits of Google Ads, DV360, Meta, TikTok, and LinkedIn Ads accounts. These audits ensure peak efficiency and alignment with best practices. My analytical skills are instrumental in developing annual strategies. I leverage historical data, industry benchmarks, trends, and competitor insights to create data-driven plans. (re-designed Cartier’s search ads strategy and it concluded with 90% accuracy) I spearheaded the coordination of diverse agency teams for a highly successful Shell app promotion campaign. This campaign, exceeding KPIs by 30%, utilized the Kochava MMP tool for measurement. Leveraging my expertise in digital media, I create and manage data-driven media plans and strategies. I closely monitor implementation and optimize them for continuous improvement.