Istanbul, Türkiye
Performance marketer with 5+ years of experience managing acquisition and growth campaigns across multiple industries. Throughout my career, I have developed a strong interest in user behavior, experimentation, creative testing, and data-driven decision making. I enjoy analyzing performance trends, identifying growth opportunities, and turning insights into actionable strategies. My experience spans across Meta, Google, TikTok, and other acquisition channels, where I have worked on campaign optimization, audience strategy, and performance analysis. Currently, I am expanding my expertise in user acquisition, retention analysis, attribution, and scalable growth strategies while continuously exploring how marketing, product, and user behavior intersect to drive sustainable growth.
• Managed acquisition campaigns across beauty, travel, retail, consumer electronics and direct sales verticals. • Planned, launched and optimized campaigns across Meta, Google and other digital marketing platforms. • Conducted A/B testing on creatives, messaging and audience segments to identify optimization opportunities. • Monitored campaign performance and analyzed key metrics to improve acquisition efficiency. • Collaborated with creative and account teams to support campaign performance and business objectives.
• Lead acquisition and growth initiatives across multiple industries, including beauty, travel, retail, consumer electronics and direct sales. • Improved acquisition performance through audience segmentation, campaign structure optimization and continuous experimentation. • Analyzed campaign trends, user behavior and performance signals to identify scalable growth opportunities. • Supported campaign scaling decisions while balancing acquisition efficiency and conversion quality across different business models. • Worked closely with creative teams to test messaging angles, creative concepts and audience strategies. • Contributed to growth decisions through performance analysis, experimentation and performance-driven optimization frameworks.
• Managed acquisition and growth campaigns across beauty, travel, retail, consumer electronics and direct sales verticals. • Planned, executed and optimized multi-channel acquisition campaigns across Meta, Google and other digital marketing platforms. • Improved acquisition performance through audience segmentation, campaign structure optimization and continuous testing initiatives. • Conducted A/B testing on creatives and audience strategies to identify scalable growth opportunities. • Analyzed campaign trends, conversion signals and performance fluctuations to identify optimization opportunities. • Collaborated with creative and account teams to develop performance-driven marketing strategies aligned with business objectives.
• Managed and optimized digital acquisition campaigns across multiple industries and business models. • Analyzed campaign performance data and identified optimization opportunities to improve acquisition efficiency. • Supported audience strategy, campaign structure optimization and performance-driven decision making. • Collaborated with internal teams on creative testing initiatives and performance improvement projects. • Contributed to campaign planning, reporting and performance analysis while developing expertise in digital acquisition strategies.
• Supported the execution and monitoring of digital advertising campaigns across multiple industries. • Assisted in campaign setup, audience targeting and budget management across performance marketing platforms. • Monitored campaign performance and prepared regular reports to support optimization efforts. • Participated in creative testing initiatives and campaign performance evaluations. • Developed a strong foundation in paid media operations, campaign measurement and digital acquisition fundamentals.