United States
With over six years of experience as a managing director and product marketing executive at Market Me Canada, I lead the development and execution of marketing strategies that deliver value to global banks and other clients. I leverage my expertise in marketing automation, product management, and artificial intelligence to create customer-centric solutions that drive revenue growth and customer retention. I have a proven track record of launching and managing innovative products, leading cross-functional teams, and optimizing financial and client outcomes. I also have extensive experience in advising executives on digital transformation, improving operational performance, and resolving complex business challenges. As a proud alumnus of the Schulich School of Business, where I earned my Master of Management in Artificial Intelligence, I am passionate about staying at the forefront of the latest trends and technologies in the marketing field. I welcome the opportunity to connect with other professionals who share my interest in #martech, #AI, #CRM, and #productmanagement.
Incorporated the company in Canada and currently serve as a managing partner and senior director of product marketing management. Executing marketing business scenarios to maximize revenue and customer journeys for global banks through marketing automation tools. Providing product and project management leadership support by analyzing client product requirements and developing strategies accordingly. Directing product management, financial performance, and strategic planning in line with clients' needs. Optimizing financial and client outcomes by coordinating with teams and collaborate closely with clients' growth marketing, finance, data, insights, and key business unit partners to define positioning, pricing, and promotions.
Founded the company in Turkiye and expanded it to Canada. Key achievements included: Implemented operational and analytical CRM structures for CarrefourSA and provided insourced CRM services with the team; renewed CarrefourSA's loyalty program. Created the B2B marketing organization for EVAM, the world's leading streaming data analytics platform. Acquired new banking and telecommunications customers for the company. Expanded Market Me to Canada.
Developed an integrated marketing organization for all Kazanci Holding companies, including Aksa Energy. Supervised projects, strategy development, and budget management in collaboration with the senior management team. Executed consolidated digital roadmaps for all holding companies and planned and conducted annual marketing campaigns. Worked with product and other stakeholders to identify a strategic fit for new utility bundle products across consumer, commercial, and government segments.
Initiated and directed the marketing and product management department, aligning activities with organizational goals. Oversaw the development of digital tools and training materials for Aviva's global digital transformation, ensuring proper execution of adopted digital platforms and tools.
Established the marketing and product management department, founding key units including product management, product development, channel development, and CRM. Leveraged marketing automation and analytics, driving considerable increases in cross-selling and up-selling rates for retail banking products. Grew retail banking revenues significantly through strategic planning and execution.