Brussels Region, Belgium
Known for being a passionate, energetical professional with a strong sales and marketing background, always on the hunt for new breaking initiatives to seed and grow, always as a team. Combining creativity with strong business acumen, I like to build bridges and connect dots. When convinced of a purpose I will transform into the definition of an ambassador for the cause, and embark the people surrounding me.
o 2 direct reports which were managed to grow into next career step o Responsible for in-store brand activation and promotion analytics for the two largest brands in the Belux portfolio (Activia and Danone motherbrand); o Achieved growth on all important promotion KPI's (ROI, lift, additional volumes) and monthly reporting o On customer level responsible for Hard-Discount (Lidl) and Colruyt (TOP3 client in Belux client portfolio), responsible for promo follow-up and brand/category activation o Lead in kicking off E-commerce for Dairy Division in Belux o Transversal project on shopper knowledge (path to purchase, shopper journey). Achieved to amplify new ways of working in Belux shopper marketing team
o 3 direct reports (field representatives) o set-up of an annual >1mio€ turnover business in Hotel channel from scratch in NL, with Danone icon (glass cup) o significant growth in Airline and Petrol business with smart assortment exercise o storytelling project at most trendsetting hotel chain o set-up of new concept of customizable yoghurt, project with important future perspective (business case of annual 10mio€ turnover)