Barcelona, Catalonia, Spain
Performance-oriented digital marketing specialist with more than 10 years of experience in developing digital marketing strategies for both B2B and B2C companies. Centered on driving qualified visitors based on the customer journey and business objectives. Demonstrated digital marketing strategy ownership maintaining and optimizing online campaigns to achieve KPI targets. Passionate about data-driven marketing and analytics to develop innovative digital tactics to optimize performance and cost-effectiveness. Engaged by working on an international level and collaborate with cross-cultural teams. Available for travel and relocation.
Developing and managing (international) digital marketing strategies. This includes budget management, PPC and SEO campaign optimization, keyword research, conversion optimization, developing measuring plans, setting up analytics systems, and performance dashboards to measure and communicate KPIs. • Developing (international) digital marketing strategies based on customer journey and business objectives. • Managing and optimizing multilingual search-, shopping-, display-, remarketing-, and social media advertising campaigns, which includes budget recommendations, bid management, and ad copy improvements. • Conducting keyword research based on the client’s customer journey and personas to optimize campaigns and to identify opportunities. • Developing measuring plans, setting up analytics systems, and performance dashboards to measure and track the digital marketing strategy’s KPIs. • Conduct daily, weekly and monthly analyses to monitor the effectiveness of digital marketing strategies and implement necessary changes to improve campaign performance. • Collaborate with stakeholders and internal teams to launch various digital tactics, such as producing effective ad creatives and landing pages. • Proposing website improvements based on user engagement metrics, heat map analysis, A/B testing, and usability requirements. • Coordinating the implementation of technical SEO improvements with Pangaea’s CMS Development Team. • Staying up-to-date on trends and understand the digital marketing landscape to keep up with industry-wide best practices and search engine updates.
Due to my international background and experience, I was looking for an opportunity within a company operating globally. PANGAEA Digital Agency is a full-service internet marketing company based in The Hague, The Netherlands. The company provides its digital marketing services to both domestic and international enterprises, ranging from eCommerce businesses and hotels to B2B companies. Pangaea Digital Agency offers digital marketing services ranging from website design and developing digital strategies to implementation, webmaster activities, and support. As an SEO Specialist at Pangaea Digital Agency, my responsibilities include: • Developing (international) SEO strategies based on the client's website performance and business objectives. • Conducting user intent-based keyword research to optimize existing content and identify content opportunities. • Performing ongoing on-site audits to identify crawl errors, website structure improvements, and on-page optimization opportunities. • Conduct weekly and monthly analyses using tools like Google Analytics, Google Search Console, Moz Tools, and Supermetrics to monitor SEO effectiveness and report SEO performance. • Optimizing client’s backlink profile by conducting competitive backlink analyses and identifying low-quality backlinks. • Improve local and mobile search engine visibility of client by optimizing content, enhance website performance and identify local citation and business listing improvements. • Collaborating with the PPC Specialist to identify SEO opportunities based on data from paid search campaign performance, quality score reports, and Adwords keyword data. • Supporting PPC- and Conversion Specialists in their activities, ensuring the continued optimization of various digital marketing campaigns. • Running through a pre-launch checklist to ensure everything is prepared before the website launch, which includes 301 redirects, 404 error corrections, and setting up analytics tools.
After completing my International Business and Management Studies’ thesis at the Linkbuilding Specialist, I continued working for the company. The Linkbuilding Specialist was a search engine marketing company located in Amsterdam, The Netherlands. The company specialized in off-page search engine optimization and offered ethical solutions aimed at improving search engine positioning. The Linkbuilding Specialist provided its search engine optimization services to small- and medium-sized domestic businesses. As an SEO Specialist at the Linkbuilding Specialist, I was responsible for the following: • Implementing off-page SEO strategies. • Competitive analysis to evaluate off-page SEO strategies of competitors. • Keyword research to determine the focus of SEO efforts. • Creating and communicate monthly progress reports. • On-page SEO improvement recommendations. • Training of new employees and interns on SEO Powersuite software and other tools.