Irvine, California, United States
Passionate eCommerce professional with a strong emphasis in strategy & planning and digital marketing in telecommunications, consumer electronics, retail, mobile, luxury, automotive, CPG, wine and hospitality & travel. Previous experience and interests include eCommerce roles focusing in: strategy, pricing promotion, merchandising, partner relationships, marketing, on-site analytics, and business operations. Background in mass communication and audience analysis (quantitative and qualitative research methods). Specialties: eCommerce, P&L Ownership, Digital Strategy and Planning, Mobile Marketing and Strategy, Online Merchandising, Content Strategy, Social Media and Analysis, Analytics, Paid Search, Display, Affiliates, Account Management, Operations Management (Fulfillment and Customer Service), Site and Search Optimization, Email Marketing, Project Management, Site Merchandising, Pricing, Promotions, Strategic Partnerships, Purchase Funnel Creation and Analysis
Responsible for site marketing and eCommerce on Visible, Total Wireless, Straight Talk, Simple Mobile, Tracfone and the other Verizon Value brands.
Complete ownership of the digital customer experience including eCommerce, activation and account management (via web & My Boost App) with 180M in annual sales and 3M monthly customer transactions. Ownership change July 2020 from Sprint to Dish.
Full P&L ownership, organizational development and management of the multiple Prepaid brand eCommerce sites with annual sales exceeding 90M.
Executed national campaigns that included ownership of website merchandising, promotions, pricing, and partnerships.
Formulated a brand strategy to address brand cohesion, visual design, and identity as the luxury home décor authority via marketing (public relations, blogger outreach, social media) and eCommerce channels.