United States
I am an inquisitive journalist-turned content strategist and a storyteller at heart. I am always looking for new and creative ways to engage audiences through all content formats and channels. I have a knack for breaking through jargon and crafting a compelling read, whether the goal is to increase brand awareness, create learning journeys, or drive pipeline for business. At Salesforce, I currently lead a team of content strategists who lead content activities that make learning relevant, discoverable, and hands-on.
Lead a team of six content strategists who design high-quality guided learning experiences that are relevant, discoverable, and get learners hands-on with Salesforce products.
Led the development of comprehensive learning modules on Trailhead, focusing on Salesforce admin, developer, marketing, and cybersecurity topics. By managing a diverse team of editors, I ensured the timely release of high-quality content tailored to various business roles, significantly enhancing user experience and engagement.
In my role at Salesforce, I focus on creating impactful learning content that supports users in developing essential skills. • Spearheaded initiatives to align content with user needs and industry standards. • Fostered collaboration across teams to enhance the quality and relevance of educational materials. • Utilized feedback mechanisms to refine content and improve user engagement.
I branded the voice of the flagship blog at SF Weekly, “The Snitch." I wrote, edited, and curated daily stories with a mix of news and entertainment content. I wrote headlines with an emphasis on SEO and managed the blog’s social media sites, including Facebook and Twitter. I managed freelancers, reporters, and interns who contributed daily to the blog, which had 18,000 daily page views. I launched the new website for sfweekly.com and managed training and migration to the paper’s new content management system.
I covered Mayor Gavin Newsom, producing daily news stories analyzing legislation and policy, including San Francisco’s Sanctuary City ordinance and health care reform. I followed campaign finance for the lieutenant governor’s race.
Wrote magazine-style cover stories and investigative news reports for Silicon Valley's alternative news weekly.
Covered East County politics