Erin Nickelsburg

Solution Engineering & Digital Transformation Leader | Helping Organizations Align Technology, Operations, and Business Outcomes

Greater Milwaukee

About

I help organizations navigate operational complexity and build practical paths forward through technology, strategy, and collaboration. Over the last 20+ years, I’ve worked across enterprise software, digital transformation, manufacturing technology, and solution consulting, helping organizations modernize in ways that support both the business and the people doing the work every day. My goal is to lead with humility, curiosity, accountability, and a deep respect for the dignity of work. I’m passionate about bringing people together, solving real problems, and helping teams move from overwhelm to momentum. Specialties: Solution Engineering Leadership | Digital Transformation | IT/OT Convergence | Manufacturing Technology | Enterprise Software | Value Consulting

Experience

  • Industrial Solutions Software Client Leader at Werner
    Jan 2025 - Jun 2026 · 1 yr 6 mos

    Drive strategic client transformation initiatives across IT/OT convergence, smart manufacturing, and customer experience modernization. Partner with Rockwell Automation to design integrated solutions (FactoryTalk, Fiix CMMS, DataOps) that improve performance visibility and workforce productivity. • Facilitate digital transformation workshops aligning business outcomes with scalable architecture. • Create enablement materials and consultative sales training for internal teams. • Shape go-to-market strategies positioning Werner as a trusted digital partner to manufacturers.

  • Helix Business Solutions (Remote)
    • Senior Director, Enterprise Solutions
      2024 - 2025 · 1 yr

      Led the enterprise consulting practice across manufacturing, retail, and CPG industries—driving consistent 25–200% quota attainment and growing the practice portfolio from $10M to $50M. • Scaled average deal size from $50K to $300K+ through consultative, outcome-based selling. • Built and enabled global sales and solutions teams through value-based frameworks and playbooks. • Delivered measurable client ROI while maintaining margin discipline and drastically increasing CSAT.

    • Practice Director, Enterprise Solutions
      2022 - 2024 · 2 yrs

    • Principal Account Manager, Enterprise Accounts
      2020 - 2022 · 2 yrs

  • Principal Solutions Engineer at Oracle
    2016 - 2020 · 4 yrs

    Award-winning solution engineering leader recognized as MVP, Top Ecosystem Contributor, and Top Earner. • Designed and delivered complex CX and ERP transformation roadmaps for Fortune-1000 clients. • Created ROI/TCO models and executive-level business cases driving multimillion-dollar deals. • Mentored presales consultants across North America and standardized value-selling best practices.

  • Ellucian (Remote)
    • Principal Services Portfolio Consultant
      2014 - 2016 · 2 yrs

      Led cloud and CRM modernization initiatives for higher-education clients using Microsoft Dynamics, Salesforce, and Ellucian platforms. • Defined technology roadmaps that improved student engagement, enrollment, and data visibility. • Partnered with sales to position professional services and drive adoption of new SaaS offerings.

    • Senior Consultant
      2013 - 2014 · 1 yr

    • Lead Consultant
      2012 - 2013 · 1 yr

  • Director, Full-Time MBA Admissions and Recruitment at University of Wisconsin Madison, School of Business
    2008 - 2012 · 4 yrs

    Oversaw admissions and recruitment strategy across 10 MBA specializations. • Increased applications by 20% through process optimization and CRM modernization (Microsoft Dynamics). • Streamlined operations, reducing staffing needs by 30% while improving candidate experience.