Plano, Texas, United States
There are always problems to solve. Maybe it’s the user problem for which a product is built. Maybe it’s how to tell potential users about your solution. Or maybe it’s simply that your coffee is always cold by the time you figure out how to solve the first two problems. Words are the best way I know to solve problems, and I have a pretty high success rate - except in telling my coffee to stay warm longer. My passion is distilling technical concepts, whether from threat research or products, and translating that information to be meaningful to a particular audience. Most recently, I’ve been able to work with R&D and feature PMs to showcase messaging and customer value as part of product workflows - from initial discovery to procurement through AWS Marketplace to an ongoing customer relationship. This focus on customer outcomes has helped our teams accelerate feature adoption and drive revenue growth. Working with forward-thinking teams gave the opportunity to drive the complete buyer’s journey from initial problem discovery through in-product experience. Whether leading a team, presenting on a stage or to a camera, writing posts or copy, developing strategies, or taking products to market, words are the secret to success.
- Manage day-to-day operations of Trend Micro Threat PR activities. This includes working closely with threat researchers to provide strategy and story recommendations for upcoming reports, as well as developing blog posts, pitches, talking points, FAQs, communications plans and event strategy - Build and maintain relationships with national tech, security and business media on behalf of Trend Micro - Manage Trend Micro newsroom and reporting needs
- Manage day-to-day operations of Trend Micro Threat activities. This includes providing content and strategy recommendations, developing pitches for research and blog posts, overseeing reporting needs and communicating with the client - Maintain relationships with national tech and business media on behalf of multiple clients - Manage Trend Micro newsroom with secured media coverage and press releases - Content development for Girl Scouts of Northeast Texas, including case studies, pitches, press releases, abstracts, messaging, communications plans and blog posts - Manage extensive client reporting needs, including monthly reports and coverage reports, for all clients Clients include: Trend Micro, NTT DATA, Girl Scouts of Northeast Texas
- Manage day-to-day operations of HCK2 PR, which includes establishing and overseeing the blog schedule, developing press releases and award entries, and identifying relevant media outreach opportunities to establish the agency as a thought leader in the industry - Maintain relationships with national tech and business media on behalf of multiple clients - Content development including case studies, pitches, press releases, abstracts, messaging, communications plans, blogs and talking points - Manage extensive client reporting needs, including monthly reports and coverage reports, for all clients - Maintain Trend Micro newsroom with secured media coverage and press releases Clients include: Trend Micro, NTT DATA, BizNet Software, Teladoc, NightShift Radiology, OurCalling
-Managed the daily reporting for Samsung Mobile and competitors using monitoring services -Maintained relationships with media in the Dallas, Houston and Chicago regional markets through pitching and providing tailored story angles and opportunities -Researched and applied for tech industry and PR awards on behalf of Samsung Mobile -Researched and facilitated speaking opportunities for Samsung Mobile spokespeople -Supported the launch of new products, including the events that surround a new product -Supported the accessories team by ordering product, maintaining inventory and ensuring product is sent for review