San Francisco Bay Area
As a results-driven business transformation leader, I have 25 years of success growing B2B and B2C technology companies, from small enterprises to global Fortune 500. I offer a multicultural perspective, deep professional network, and global business acumen, as well as experience in martech companies. Leveraging a whole-business approach, I see beyond functions to mobilize resources and drive change across companies, teams, technologies, and brands. I build strategy around a customer-first perspective while maintaining an operational view, securing stakeholder buy-in and working collaboratively across matrixed organizations to deliver results. A trusted advisor to the C-suite and executive teams, I have worked closely with CEOs to develop company missions and visions. My experience includes serving on the advisory board of a startup company and boards of directors for an education nonprofit and a top-100 golf club, sharing insights on national expansion, go-to-market strategies, and customer acquisition. A few of my career highlights include: ►Drove multimillion to multibillion-dollar growth for multiple companies, managing leading brands in close partnership with CEOs and applying precision goal setting to increase sales and profitability. ►Led business transitions, such as regional to global, SMB to mid-market, hardware to SaaS, and retail to online; introduced major pricing changes; and modernized marketing technology. ►Built high-performing teams, achieving a 100% retention rate of top talent and employee engagement score of 82, well above industry benchmarks, while transforming the culture from siloed to collaborative across functions. ►Earned industry recognition, including being named to Mobile Marketer’s 25 Mobile Women to Watch and Hot Topics’ Top 100 Most Influential B2B Tech Marketers and receiving Silicon Valley Business Journal’s Woman of Influence Award and YWCA Silicon Valley’s Tribute. My leadership style is collaborative and inclusive. Beginning with the outcome in mind, I define success, set and communicate goals, create buy-in, and align teams. I apply a coaching approach to understand what’s important and motivate people to peak performance. I am seeking a board position with a public or private company that can benefit from my expertise in business transformations. To discuss relevant opportunities or learn more about my qualifications and passion for board service, please connect with me via LinkedIn or email [email protected]
For this global cybersecurity company, I lead an 85-member team across the Americas, Europe, and Asia Pacific and manage a budget in the tens of millions. During my tenure, I have expanded the business to mid-market customers and optimized lead flow and pipeline development, partnering with the CEO and senior leaders to define the company’s mission and values and set goals that leveraged market insights. Transforming the marketing department, I cut regrettable attrition to 10% and improved engagement while driving cross-functional partnerships and alignment and establishing metrics. Additionally, I advised the C-suite on executive communications and served on an executive committee to implement a digital transformation. Key Achievements: ►Accelerated growth to 12%, sourcing 30% closed/won new business and influencing up to 80%, shifting brand focus and managing talent and organizational change. ►Delivered tens of millions in incremental pipeline without additional spending, modernizing marketing technology and automating campaigns and communications with customers and partners. ►Grew the data protection business 21% YoY, generating hundreds of thousands in closed/won business in less than 4 months and expanding to partners and global markets. ►Generated earned media in the global press on mitigating the risk of ransomware attacks. ►Helped the company achieve leading industry recognition from Forrester Wave and Gartner Magic Quadrant. ►Contributed to meeting profitability targets as a PE-owned company, reducing the marketing budget by tens of millions while driving growth. ►Minimized the impact of COVID, promoted the company as a solution for security problems caused by remote work and advised the CEO and leadership on global trends. ►Spearheaded strategy for the first-ever virtual global customer conference in 2021. ►Positioned the company for growth in the upcoming fiscal year, launching plans to accelerate transition from appliances to SaaS.
As CMO of this global martech company, I led a 14-member team in the U.S. and Europe and managed a multimillion-dollar budget. My role included spearheading product marketing, brand strategy, demand generation, marketing operations, PR, and communications. Handpicked for the executive team, I grew the business by tens of millions, navigating challenging relationships while advancing meaningful change. I rebuilt the marketing team, driving collaboration and alignment to sales, products, and services, established thought leadership with analysts, and implemented planning, measurement, and reporting. In addition, I advised the CEO on brand, ecommerce, customer and market perspective, and investments. Key Achievements: ►Established the company as a leading brand in mobile engagement, growing the customer base to 8 times the size of the nearest 5 competitors combined. ►Increased web traffic 30% YoY, rebranding the company and launching a new website in the first 6 months. ►Developed an ecommerce channel and freemium model that went from 0 to over a million dollars in 1 year with limited investment. ►Doubled marketing-sourced closed/won new business as a percentage of the overall mix and introduced account-based marketing to enterprise sales.
In this role, I advised on national expansion through online offerings, positioning and messaging for diverse audiences, PR, and social media.
In my role at this multinational cloud computing and virtualization technology company, I led a global team of 170 and managed a 9-figure budget. Recruited to lead an ecommerce business, I drove revenue and market share growth through a focus on the SaaS SMB segment, doubling revenue in 3.5 years. I advised the business unit president on customer retention and pricing strategies and served as co-CMO for 7 months during the replacement search, at the CEO’s request. Key Achievements: ►Grew the ShareFile business to 9 figures/year within 36 months following acquisition while integrating cultures, people, and processes. ►Identified potential revenue gains in the tens of millions over one year, leading a collaborative project with the executive team, product groups, and external pricing firm to establish a pricing practice. ►Boosted customer retention by 12 points and tripled the number of prospects trying GoToMeeting, building the business case and transitioning to no-credit-card trials. ►Contributed to a higher NPS score and business growth, establishing an NPS program to identify opportunities for improving the customer experience and rebuilding the marketing team around a customer-centric approach. ►Improved decision-making for global marketing investments, implementing a comprehensive simulator that modeled the SaaS business and associated marketing investments with 95% accuracy.
For this company providing a social marketing platform that energizes brand advocates and delivers measurable ROI, I advised on go-to-market strategy and customer acquisition.