Carlsbad, California, United States
With extensive experience marketing complex IT solutions - from enterprise data centers to cloud transformation services - I bring deep technical understanding to marketing leadership. At e360, Google Cloud's 2024 Partner of the Year for North America, I lead digital marketing initiatives that deliver measurable business impact while pioneering AI adoption across our marketing functions. I've led brand and demand gen campaigns that have contributed to 25% annualized revenue growth, while my AI innovation programs have significantly scaled our content creation and distribution capabilities. My leadership philosophy balances strategic vision with practical expertise in the technical B2B space, enabling me to effectively guide teams while maintaining hands-on knowledge crucial for success. Key achievements include: - Launching our "Experts on Fire" social influence program, transforming technical experts into industry thought leaders and generating hundreds of thousands of LinkedIn impressions - Implementing AI-driven content programs that dramatically improved our ability to scale and personalize marketing initiatives - Developing brand awareness and demand generation campaigns that drove significant revenue growth Creating sales enablement platforms that increased presentation productivity 10X Since 2022, I've focused on Generative AI adoption, working closely with technical experts to develop practical applications that enhance marketing effectiveness and organizational efficiency. I specialize in bringing together cross-functional teams to create cohesive, powerful go-to-market strategies. Currently leading digital marketing and AI innovation initiatives at e360, where I focus on empowering our teams with AI-enabled tools and strategies while building our brand as the West Coast's premier enterprise technology partner. As a passionate presenter and lifelong learner, I combine analytical rigor with creative problem-solving to push the boundaries of what's possible in marketing, helping organizations achieve both AI literacy and operational excellence.
As the Director of Digital Marketing of Evoque Data Center Solutions, I'm helping to build a cutting edge brand, a customer-first growth engine, and next-level alignment between marketing, sales, and service in a decades-old industry. Leads...yes. Opportunities...of course. Sales, Marketing, and Service Alignment...key.
For over 8 years, we've helped businesses, from aviation, to manufacturing, to licensing drive more qualified traffic, leads, and qualified customers to their business via their digital presence. Currently, we're focused on helping forward-thinking franchisors generate more qualified sales conversations via their website in real-time with conversational marketing and chatbots. Our chatbot strategies are not designed to replace, but rather support human engagement. We help brands who need better leads, are spending money on other lead gen efforts with unsatisfactory ROI, and are dependent upon leads from brokers with costly commissions. The way people, including franchise candidates, research and buying decisions in 2018 has fundamentally changed. Consumers and candidates want information NOW and the brands who can adapt faster will win. Even when considering a business model that involves recruiting and awarding units to franchisees, the brands who embrace the new way that people make buying decisions will be more successful in landing the best fit candidates for their brand. We're Certified HubSpot and Drift partners and can help businesses looking to make the most out of these products.
At Franchise Rising, our mission is to educate and inspire current and prospective female franchisees. With the podcast, we share stories and expert advice to pass along that insight. Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy a franchise. It is for informational purposes only.
Advertising and Promotions Associate Professor