New York City Metropolitan Area
Experienced content writer and marketer with a strong background in healthcare and medical topics, skilled at creating clear, engaging, and SEO-friendly content. Comfortable working across B2B and B2C audiences, and able to adapt tone and style to fit different industries. Passionate about delivering content that connects with readers and helps brands stand out.
Support marketing initiatives and campaigns for Medscape, a WebMD brand, through SanovaWorks.
• Wrote and optimized B2B marketing content on medical products and healthcare topics for blogs, emails, and ads, aligning with brand and industry standards. • Managed and grew the company’s social media presence by developing content strategies, creating and scheduling posts, engagement, and tracking performance metrics across Facebook, X, LinkedIn, and Instagram. • Developed detailed product descriptions, packaging copy, and Instructions for Use (IFUs) focused on clarity, compliance, and end-user needs. • Collaborated with cross-functional teams such as product development and compliance to create accurate, on-brand marketing content for medical products. • Created and managed content calendars and integrated campaigns to support product launches and seasonal promotions.
• Edited text and media-based submissions from a variety of different areas of study. • Collaborated with scholars and undergraduate researchers on their pieces. • Involved in the publication process and used knowledge of style manuals for copyediting.
• Pitched story ideas and wrote original, audience-focused content for multiple sites, contributing to increased engagement. • Conducted SEO research to identify high-performing keywords and improve search visibility across platforms. • Managed content publication by handling CMS uploads, sourcing images, and supporting consistent editorial standards.