United States
Strategic and results-oriented Global Marketing Events Leader with extensive experience driving high-impact brand activations and large-scale events. Expertise in crafting innovative concepts, leading cross-functional teams, and executing end-to-end strategies that elevate brand presence and drive measurable customer engagement. Proven success in developing executive programming, optimizing efficiencies, and delivering impactful results. Passionate about mentoring and developing high-performance teams, fostering a culture of collaboration, creativity, and operational excellence.
• Leads a team of event marketers in the development of strategy and execution of digital events, conferences, executive engagements and industry tradeshows, impacting 30% of the global marketing revenue and pipeline goals • Develops innovative strategies to produce events that amplify company brand and audience acquisition goals across new and existing markets • Manages communication, operational strategy, vendor engagement and creative design processes to ensure key milestones are met across multiple concurrent events • Collaborates with global stakeholders to determine event road map, and acts as liaison with executive teams to ensure alignment to company strategy
• Developed event strategy for emerging industry events and employee engagement experiences • Implemented processes for vendor selection, sponsorship engagement, content delivery, executive programming and operational management • Mentored and coached a team of event managers and producers to execute to meet event KPIs
• Drove high-impact growth through digital and in-person event experiences, leading content delivery strategy, executive programming, and targeted operations for events up to 41k attendees • Oversaw all activities related to event strategy, demand generation and advertising, communications, talent sourcing and management, production, executive programming, sponsorship sales, budget management, and event performance measurement • Established KPIs, developed and executed process to measure and report on event efficiency and pipeline growth, managing yearly budgets up to $20M within +/-2% of goal • Collaborated cross-functionally with field marketing and sales teams to define and deliver an integrated demand generation strategy to achieve conference goals, driving +300% growth in attendance and +200% increase in paid participation • Evaluated process and business operational models to improve performance and cost efficiency