Santa Fe, New Mexico, United States
I specialize in building B2B SaaS demand generation, content marketing, and website marketing/CRO. Enjoy building, experimenting, and optimizing. Particularly experienced in rebrands as well as managing agencies and external partner relationships during critical growth stages.
Building marketing 📊 📝
Post-acquisition, my role shifted to sit on the Product Marketing team, where I focused on website marketing. This included a massive rebrand, multiple product launches, CRO across the Deel website, and a CMS migration.
Acquired by Deel. Built out and scaled the demand generation + content marketing functions.
Built the B2B and D2C marketing machine. Included building a team, improving Shopify, and launching large paid campaigns.