Erik van de Hoef

Curiosity-driven, Value-obsessed, Driving experience-led growth with data, AI and content

Utrecht, Utrecht, Netherlands

About

My passion is to guide and empower customers to achieve more with innovative technology. Dynamic leader with over 30 years of experience in the IT industry, specializing in leadership, pre(sales), consulting and customer success. Recognized for exceptional people leadership skills, adept at fostering an inclusive, diverse, collaborative and productive team environment. Possesses extensive expertise in ERP, Data, Analytics, AI and Process Mining, coupled with exceptional organizational and interpersonal skills. Proven track record of successfully leading consulting practices, presales teams, customer success organizations, sales teams, and architect teams, while driving the implementation of multiple projects. Skilled in building strong client relationships and thriving in challenging international environment

Experience

  • Customer Solution Sales at Adobe
    Apr 2026 - Present · 4 mos

    Adobe Customer Services scales from helping customers use the platform, to helping them transform their business. We can assist, teach, advise, build with, or even build for our customers—ensuring they realize value at every stage of their Adobe journey.

  • Celonis ()
    • Director Value Engineering
      Feb 2023 - Dec 2025 · 2 yrs 11 mos

      Spearheaded the Value Engineering function for Celonis Benelux, driving Process Intelligence & AI initiatives across enterprise clients. Owned value and technical leadership across the full customer lifecycle — landing, retaining, and expanding accounts. Results: Built a diverse Value Engineering team of 17, from scratch Made Benelux the top-performing Celonis region worldwide on Renewal Rate and Net Retention Rate

    • Manager Solution Engineering
      Jun 2022 - Jan 2023 · 8 mos

      Led the Solution Engineering function during Celonis's Benelux scale-up phase, laying the technical and organizational foundation for what became the Value Engineering team.

  • Microsoft (5 yrs 6 mos)
    • Customer Success Lead Data & AI
      Sep 2019 - Jun 2022 · 2 yrs 10 mos

      Managed a team of Data & AI Cloud Solution Architects, enabling customer engagements from design through build to deployment, and leading technical talent development and retention. Results: Built a diverse team of CSAs with deep Data & AI expertise Exceeded 100% of Azure Data Services Consumption Quota in both FY20 and FY21 Successfully led the team's transformation from Technical Sellers to Cloud Solution Architects

    • Technical Sales Manager Intelligent Cloud at Microsoft
      Jul 2018 - Sep 2019 · 1 yr 3 mos

      Managed Data & AI and Apps & Infra Technical Sales teams, owning technical decision-making with customers across multiple stages of the sales cycle. Results: Overachieved on all KPIs, including Technical Wins and Revenue Impacted by Technical Wins Transformed a reactive Solution Experts team into a proactive Technical Sellers team, driving overachievement on consumption targets

    • Solution Sales Manager Data & Artificial Intelligence
      Jan 2017 - Jul 2018 · 1 yr 7 mos

      Drove consumption and billed revenue growth for Data & AI solutions across the Dutch Enterprise Market. Managed a team of 10 Principal Solution Sales professionals. Results: Delivered 10% YTD growth in Data & AI business — nearly double the 5.6% average across Western Europe Built a strong, diverse Principal Solution Sales team

  • Sales Director Services Benelux and Nordics at Infor
    Nov 2015 - Dec 2016 · 1 yr 2 mos

    Drove revenue and margin growth for Infor Services across Benelux and Nordics, managing a team of 15 Client Partners and Inside Sales across 4 countries. Owned ~$90M in Consulting Bookings with margin accelerators. Results: Named Worldwide Sales Manager of the Quarter, FY16 Q4 — highest company-wide achievement and quota attainment

  • SAP (7 yrs 4 mos)
    • Head of Innovation Services Sales EMEA
      Apr 2015 - Oct 2015 · 7 mos

      Drove SAP's Innovation Agenda across EMEA — Big Data, Analytics, Mobile, In-Memory, HANA, S/4HANA — defining go-to-market strategy and enabling local Services Account Managers. Results: Implemented a new sales organization Achieved 110% of target

    • Head of Services Sales Big Data and Business Analytics EMEA
      Jul 2013 - Mar 2015 · 1 yr 9 mos

      Led a 15-person Analytics and Big Data Solution Sales team across EMEA, owning Order Entry quota and go-to-market strategy. Results: Reversed a declining bookings trend through team and strategy overhaul Achieved 130% of target in 2014 Qualified for the SAP Winner Circle, 2014

    • Consulting Sales Director Netherlands
      Jul 2008 - Jun 2013 · 5 yrs

      Led a 21-person Services Account Manager team, responsible for Consulting Bookings, Practice Margin, Services Revenue, and Market Unit Revenue. Member of the Dutch Field Services Management Team. Results: Designed and implemented a new go-to-market model for SAP Consulting in the Netherlands Overachieved Consulting Bookings targets every year: 104% (2008), 109% (2009), 121% (2010), 112% (2011) Grew the business over 200% in 5 years Qualified for the SAP Winner Circle in 2009, 2010, and 2011