The Randstad, Netherlands
Partner @ Plateia Digital Commerce, with over 15 years of retail and digital commerce experience. From the Plateia Digital Commerce practice, my team and I support customers with selection and implementation of digital commerce solutions, driving the digital transformation of Sales & Marketing. Personal profile: I am experienced in leading teams of commercial professionals within E-commerce, Marketing, Category Management, Buying, Merchandising and in driving Digital Transformation Projects. Ability to initiate and implement new concepts successfully and build strong working relationships across business and IT functions. I have strong analytical and a strategy development skills, that allow me to identify opportunities for growth. Excellent awareness and understanding of local market conditions and consumer trends. I am a team player, good communicator using broad knowledge of other disciplines in a Management Team to collectively move the business and digital transformation ahead. Participated and managed several complex and transformational projects. I have entrepreneurial mindset and I am result oriented. Fields of experience: - Commercial strategy development - Digital commerce - Complex Project and Program management, leading multiple digital transformation initiatives - (Online) Category Management, Buying, E-commerce, Merchandising, Sales, Category definition and growth, Assortment selection, product development, Private label, Space management, Pricing - Digital Sales: Lead generation, Quotation processes, Tablet assisted sales enablement, CRM & sales support - Marketing and Retail Brand Concept Development (format development), Marketing communications, Promotions.
Lead partner. Responsible for the Digital Commerce practice @ Plateia. As an accelerator in digital commerce and a bridge between human and technology, Plateia aims to translate commercial strategy into essential improvements in digital commerce, complemented by the necessary organisational changes for a successful transformation. The intelligent application of AI is a significant catalyst for this acceleration.
Athenae is a business consultancy and a personal development agency. Under the Guia label we offer personal development and executive coaching services. Under the Plateia brand we support retailers, wholesalers and brand manufacturers in their digital commerce transformation, with a human centred approach.
- Led selection projects for various retailers, wholesalers and a manufacturer for a new digital commerce solution and individual components such as ESP, Search & recommendation tool, price engine/cloud, integration platform - Implementation support for replatforming of digital commerce solution including implementation of new integration platform - Project guidance for digitization of marketing content creation and publication process - IT architecture principles and roadmap creation for multi-year digital transformation program - Advice on creating a change organization to shape digital transformation including Agile training for POs, SMEs and other stakeholders
Responsible for Benelux Sales and Trade marketing team with 6 direct reports. Achieved Sales targets for 2019 in very turbulent retail landscape. - BNL Strategic Distribution grid developed and implemented - New Benelux organisational blueprint implemented and adjusted the incentive scheme - Internal e-commerce training developed and rolled out to all KAMs - New international commercial policy for Benelux implemented in 2020 yearly negotiations