Los Angeles Metropolitan Area
๐ง๐ฅ๐๐ก๐ฆ๐๐ข๐ฅ๐ ๐๐ก๐ ๐๐ก๐ง๐๐ฅ๐ง๐๐๐ก๐ ๐๐ก๐ง Erika Winterholler is an accomplished Entertainment and Digital Media Executive with over 20 years of experience leading integrated business development and innovative product/brand solutions across Digital Media, Licensing, and Gaming. She flexes a sophisticated pulse on industry trends to harness the power of fan base behaviors that allows for products to outperform expectations in unsuspecting ways. She nimbly builds momentum across gaming partners, publishers, internal creative/marketing teams, and key stakeholders with a collaborative leadership approach that disrupts stagnant processes and ushers innovative digital solutions. Erika leverages her deep experience across the entertainment industry to skillfully construct business portfolios designed to scale and exceed business goals. ๐ฃ๐ฅ๐ข๐๐๐ฆ๐ฆ๐๐ข๐ก๐๐ ๐๐๐๐๐๐๐๐๐ง๐ฆ โ Video Games & Licensing โ Brand Integration Strategy โ Digital Media & Entertainment โ Mobile & Interactive Products โ Integrated Business Development โ NFT Engagement Platforms โ Retail / Master Deal Construction โ Consumer Products โ Multi-IP Integration Star Trek Gaming | Nickelodeon All-Star Brawl | SpongeBob SquarePants | SouthPark | Teenage Mutant Ninja Turtles | Beavis and Butthead | World War Z | A Quiet Place | Mission Impossible | Top Gun Game Developers: Ubisoft, Sony Interactive Entertainment, 2K, Saber Interactive, THQ Nordic, Sega Games, Co., Activision, Scopley, Bandai Namco, Outright Games, Game Hill Entertainment โ๐๐ถ๐ช๐ญ๐ฅ๐ช๐ฏ๐จ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด ๐ฎ๐ฆ๐ข๐ฏ๐ด ๐ฃ๐ถ๐ช๐ญ๐ฅ๐ช๐ฏ๐จ ๐ฃ๐ณ๐ช๐ฅ๐จ๐ฆ๐ด. ๐ ๐ฐ๐ถ ๐ฎ๐ถ๐ด๐ต ๐ง๐ช๐ฏ๐ฅ ๐ถ๐ฏ๐ช๐ฒ๐ถ๐ฆ ๐ข๐ฏ๐ฅ ๐ด๐ต๐ณ๐ข๐ต๐ฆ๐จ๐ช๐ค ๐ฑ๐ข๐ณ๐ต๐ฏ๐ฆ๐ณ๐ด๐ฉ๐ช๐ฑ๐ด ๐ต๐ฉ๐ข๐ต ๐ค๐ณ๐ฆ๐ข๐ต๐ฆ ๐ฐ๐ฑ๐ฑ๐ฐ๐ณ๐ต๐ถ๐ฏ๐ช๐ต๐ช๐ฆ๐ด ๐ช๐ฏ ๐ฃ๐ฆ๐ฏ๐ฆ๐ง๐ช๐ค๐ช๐ข๐ญ ๐ธ๐ข๐บ๐ด. ๐๐ฉ๐ฆ๐ฏ ๐บ๐ฐ๐ถ ๐ด๐ต๐ณ๐ช๐ท๐ฆ ๐ต๐ฐ ๐ฃ๐ฆ ๐ข ๐จ๐ฐ๐ฐ๐ฅ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด ๐ฑ๐ข๐ณ๐ต๐ฏ๐ฆ๐ณ ๐ช๐ต ๐ข๐ญ๐ญ๐ฐ๐ธ๐ด ๐บ๐ฐ๐ถ ๐ต๐ฐ ๐ด๐ฌ๐ช๐ญ๐ญ๐ง๐ถ๐ญ๐ญ๐บ ๐ฅ๐ช๐ด๐ค๐ฆ๐ณ๐ฏ ๐ฐ๐ฑ๐ฑ๐ฐ๐ณ๐ต๐ถ๐ฏ๐ช๐ต๐ช๐ฆ๐ด ๐ข๐ฏ๐ฅ ๐ค๐ฐ๐ฏ๐ด๐ต๐ณ๐ถ๐ค๐ต ๐ด๐ฎ๐ข๐ณ๐ต ๐ฑ๐ฐ๐ณ๐ต๐ง๐ฐ๐ญ๐ช๐ฐ๐ด ๐ต๐ฉ๐ข๐ต ๐ด๐ค๐ข๐ญ๐ฆ ๐ง๐ฐ๐ณ ๐ต๐ฉ๐ฆ ๐ง๐ถ๐ต๐ถ๐ณ๐ฆ.โ -๐๐ณ๐ช๐ฌ๐ข ๐๐ช๐ฏ๐ต๐ฆ๐ณ๐ฉ๐ฐ๐ญ๐ญ๐ฆ๐ณ
๐๐ก๐ง๐๐๐ฅ๐๐ง๐๐ ๐๐จ๐ฆ๐๐ก๐๐ฆ๐ฆ ๐๐๐ฉ๐๐๐ข๐ฃ๐ ๐๐ก๐ง | ๐ ๐ข๐๐๐๐ & ๐๐ก๐ง๐๐ฅ๐๐๐ง๐๐ฉ๐ | ๐๐๐๐๐ก๐ฆ๐๐ก๐ & ๐๐๐ ๐๐ก๐ | ๐ก๐๐ง๐ Quarterbacks and oversees integrated business development for ViacomCBS Interactive Entertainment Game Division and the lines of business across the CPG category. Leads comprehensive licensed video game strategies to optimize brand sales in innovative ways with premier video game partners. โข ๐๐ฎ๐ฟ๐ป๐ฒ๐๐๐ฒ๐ ๐ฎ ๐๐ผ๐ฝ๐ต๐ถ๐๐๐ถ๐ฐ๐ฎ๐๐ฒ๐ฑ ๐ฝ๐๐น๐๐ฒ on gaming to reimagine and maximize brand integration across the video game space and the user experience. โข ๐๐ถ๐๐ฒ๐ ๐ถ๐ป๐๐ผ ๐๐ต๐ฒ ๐ฝ๐ผ๐๐ฒ๐ฟ ๐ฎ๐ป๐ฑ ๐ฏ๐ฒ๐ต๐ฎ๐๐ถ๐ผ๐ฟ of fan bases, leveraging sophisticated market data to keenly align brands and games. โข ๐๐๐ถ๐น๐ฑ๐ ๐บ๐ผ๐บ๐ฒ๐ป๐๐๐บ with top industry publishers, game developers, internal creative/marketing teams, and key stakeholders to lead brand/game development from conception to launch. โข ๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐ ๐ป๐ผ๐ป๐ณ๐๐ป๐ด๐ถ๐ฏ๐น๐ฒ ๐๐ผ๐ธ๐ฒ๐ป (๐ก๐๐ง) engagement strategies and partnerships. โข ๐ข๐๐ฒ๐ฟ๐๐ฒ๐ฒ๐ ๐ฎ $๐ ๐ ๐ฏ๐๐ฑ๐ด๐ฒ๐ and overall P&L, consecutively meeting or exceeding revenue targets. โข ๐ฃ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐ ๐ฎ๐ฐ๐ฟ๐ผ๐๐ ๐๐ผ๐ฝ-๐๐ถ๐ฒ๐ฟ game developers: Ubisoft, 2K, Saber Interactive, THQ Nordic, Activision โข ๐๐ฐ๐๐๐ฎ๐น๐ถ๐๐ฒ๐ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐ด๐ฟ๐ผ๐๐๐ต ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ to achieve maximum ROI opportunities. Constructs business portfolio designed to scale; identifies portfolio and market gaps in anticipation of industry trends. โข ๐๐น๐ฒ๐ ๐ฒ๐ ๐ฟ๐ฒ๐๐ฎ๐ถ๐น relationships to maximize brand value in partnership with Toys, Publishing, and CPG teams. โข ๐ฆ๐๐ฟ๐๐ฐ๐๐๐ฟ๐ฒ๐ ๐บ๐ฎ๐๐๐ฒ๐ฟ ๐ฑ๐ฒ๐ฎ๐น๐; evaluates partner pitches to determine tailored game development path within its licensing model. ๐๐ถ๐ด๐ต๐น๐ถ๐ด๐ต๐๐ฒ๐ฑ ๐๐ฃ: Star Trek Gaming, Nickelodeon All-Star Brawl, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Beavis and Butthead, World War Z, A Quiet Place, Mission Impossible, Top Gun
๐ ๐ข๐๐๐๐ & ๐๐๐๐๐ก๐ฆ๐ ๐๐๐ ๐๐ก๐ | ๐๐๐ฉ๐๐๐ข๐ฃ๐ ๐๐ก๐ง ๐๐๐๐ ๐๐ข๐ก๐ฆ๐ง๐ฅ๐จ๐๐ง๐๐ข๐ก | ๐๐๐ก๐๐๐ฆ๐ ๐ข๐ฃ๐ง๐๐ ๐๐ญ๐๐ง๐๐ข๐ก Oversaw the Game Division for CBS Interactive Entertainment, leading all game licensing initiatives with outstanding YoY revenue performance. โข ๐๐ฟ๐ผ๐๐ฒ ๐บ๐ผ๐ฏ๐ถ๐น๐ฒ ๐ฎ๐ป๐ฑ ๐ผ๐ป๐น๐ถ๐ป๐ฒ licensed game business development by selecting premier games for development per show/per genre. Spearheaded market launches in collaboration with industry-leading publishers and developers. โข ๐๐ ๐ฝ๐ฎ๐ป๐ฑ๐ฒ๐ฑ ๐๐ต๐ฒ ๐ด๐ฎ๐บ๐ถ๐ป๐ด licensing business, advancing to CBS All Access and streaming opportunities. โข ๐๐น๐ผ๐๐ฒ๐ฑ $๐ ๐ ๐บ๐ผ๐ฏ๐ถ๐น๐ฒ ๐ด๐ฎ๐บ๐ฒ and application licensing and development deals; managed comprehensive external licensing to soft launch to global launch. โข ๐ฆ๐ธ๐ถ๐น๐น๐ณ๐๐น๐น๐ ๐ฒ๐ ๐ฎ๐บ๐ถ๐ป๐ฒ๐ฑ ๐ณ๐ฎ๐ป๐ฏ๐ฎ๐๐ฒ segmentation to understand and optimize the audience ecosystem and user experience.
๐ง๐ฅ๐๐ก๐ฆ๐๐ข๐ฅ๐ ๐๐ง๐๐ข๐ก ๐ ๐๐ก๐๐๐๐ ๐๐ก๐ง | ๐๐๐ ๐ ๐๐ก๐๐ง๐๐๐ง๐๐ฉ๐๐ฆ | ๐๐ฅ๐๐ก๐ & ๐๐จ๐ฆ๐๐ก๐๐ฆ๐ฆ ๐๐๐ฉ๐๐๐ข๐ฃ๐ ๐๐ก๐ง Oversaw all applications and games for CBS Interactive, transforming the CBS and CW television brands to the mobile and online space. Spearheaded concept, development, and marketing for CBS game initiatives and integrated business development for games and applications. โข ๐ฅ๐ฒ๐ฑ๐ฒ๐๐ถ๐ด๐ป๐ฒ๐ฑ ๐๐ต๐ฒ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐บ๐ผ๐ฑ๐ฒ๐น and strategy for studio/publisher of CBS-owned IP. โข ๐๐๐ถ๐ฑ๐ฒ๐ฑ ๐๐ต๐ฒ ๐บ๐ผ๐ฏ๐ถ๐น๐ฒ ๐ฝ๐ฟ๐ฒ๐๐ฒ๐ป๐ฐ๐ฒ of top-tier brands, including Survivor, CSI, NCIS, The Amazing Race, Star Trek, 90210, Gossip Girl, and Americaโs Next Top Model โข ๐๐๐๐๐๐๐๐๐ง๐ฆ: Meffy Award Winner for Most Innovative App - CWโs City Wize; Ad Age Media Vanguard Award Winner - premium Star Trek PADD application.