Erika Masson

MISS CONNECTION

Netherlands

About

Independant based in The Netherlands, active in Europe. Trilingual (NL/FR/ENG) storytelling through communication, psychology, training, sales & marketing. CONNECTING the dots phygitally between people, planet & animals. Focus on fashion, (NICHE/ PRESTIGE) cosmetics, customer excellence, animal welfare & sustainability. JE NE SAIS QUOI: www.missconnection.eu INTERESTS: https://missconnection.eu/personal-interests/ & https://www.instagram.com/missconnection.eu/ COMING UP Y26: MY TRILOGY!

Experience

  • Founder at MISS CONNECTION
    Jul 2022 - Present · 4 yrs 1 mo

    Experience PERFECT trilingual solutions in order to establish the connection you were/are looking for: P hygital solutions E vent mgt, hosting & presenting R ational & pragmatic WOW F un, entertainment & creativity E ducation & psychology C ommunication, marketing & sales T ailormade fit Website: https://missconnection.eu/ Instagram: https://www.instagram.com/missconnection.eu/

  • Puig (Full-time · 4 yrs 3 mos)
    • BENELUX Training Manager Prestige & Niche
      Jan 2022 - Jul 2022 · 7 mos

      Job description of 2018 extended by the BNL implementation of niche brands: Installation of the cosmetics division DRIES VAN NOTEN: The Belgian designer imagined a beautiful collection of eaux de parfums, lipsticks and accessories that pays tribute to the art of beauty. Expect the unexpected. Roll out of PENHALIGON'S: Founded in 1870 by William Penhaligon, it is one of the most prestigious British fragrance houses. The brand has a deep heritage and holds two Royal Warrants, a symbol of excellence and quality. Roll out of L'ARTISAN PARFUMEUR: L’Artisan Parfumeur was born as the result of a challenge, a plaisanterie. With the success of his first line, Jean Laporte was named L'Artisan Parfumeur - the craftsman of fragrance - by perfume enthusiasts. Made with passion and artisanal finesse to symbolize a different olfactory journey, each fragrance carries with it creative freedom and artistic flair: the hallmark of its master perfumer. Re-enchant COMME DES GARÇONS: COMME DES GARÇONS, founded in 1969 as the brand of the designer Rei Kawakubo, is an apparel & fashion company based out of Tokyo, Japan. The fragrances have been described as "anti-perfume", which symbolizes this niche brand par excellence.

    • BENELUX Training Manager
      May 2018 - Jul 2022 · 4 yrs 3 mos

      BNL Training & development: 1. Management of phygital training strategy, budget & reporting 2. Project development of 360 training plans, tools & events 3. Training & coaching of trainers, regional sales representatives & new joiners 4. Content development of digital training tools 5. Stakeholders management: build & nurture pragmatic B2B partner relationships BLX Sell-through management: 1. Employer branding/ recruitment/ KPI’s/ reporting/ incentivization 2. Motivational people management & talent development of beauty representatives Achievements: 1. Exclusive launch of Good Girl (BNL) / Bad Boy (BLX) 2. Launch of digital application “Fragrance Experience” / "Brand Experience" 3. Data driven assessment & development of BNL customer-oriented sampling strategy 4. Multi-brand long term phygital training program 2021 followed by WORLDWIDE BEST PRACTICE Scandal Pour Homme

  • L'Oréal (Brussels Metropolitan Area)
    • BELUX Educator Kérastase & Business Developer shu uemura
      May 2015 - May 2018 · 3 yrs 1 mo

      Job description of 2014 extended by 3 pillars: 1. Business development shu uemura 2. SPOC Dirk De Witte: responsible for tailor-made remuneration & loyalty program 3. Responsible for training of freelance educators & new joiners / E-Learnings Achievements: 1. Pilot Salesforce “VIP”: sales analysis/ management of quarterly budget/ customer care

    • BELUX Educator Kérastase & shu uemura
      Aug 2014 - May 2018 · 3 yrs 10 mos

      Bilingual Training & Development Coach @ L'Oréal Department Professional Products Specialization in luxury brands (French & Japanese) Organization & implementation of annual tailor-made coaching programs

  • KAM Partner Sales & Wholesales at CWS-Boco
    Jun 2013 - Jul 2014 · 1 yr 2 mos

    Job description of 2011 extended by Hunting/farming via dealers/distributors/ architects/ management consultancies Business strategy wholesales

  • Partner Sales KAM at CWS-boco BeLux NV
    Apr 2011 - Jul 2014 · 3 yrs 4 mos

    National sales & relationship key account management of Preferred Partners in facility services Acquisition of new (hunting) & extension of actual contractual business (farming) Quarterly business plan development & follow up Daily reporting via Salesforce & monthly follow-up Collaboration BNL: Quarterly Benelux call-off contract management KA e.g. BT, Sara Lee, IKEA, Janssen Pharmaceutica, Samsung, Fost Plus, Tenneco, Wit-Gele Kruis, Center Parcs, Starwood, Nokia, TVM, Playmobil...