Mexico City, Mexico
Dynamic Digital Marketing Specialist with over 10 years of experience in marketing, sales, digital advertising, and corporate communications across LATAM. Skilled at driving brand positioning, lead generation, and revenue growth through data-driven strategies in Google Ads, Meta, TikTok, and LinkedIn Ads. Strong background in sales enablement, copywriting, and social media management, with additional expertise in technology-focused marketing supported by multiple Claroty certifications. Adept at bridging the gap between technical teams and commercial objectives, delivering impactful, customer-centric solutions.
•Designed and optimized paid campaigns across TikTok, Meta (Facebook & Instagram), Google Ads, and LinkedIn Ads, achieving consistent growth in brand visibility and qualified leads. •Developed tailored advertising strategies that improved ROI across industries: healthcare, beauty, pet care, and technology. •Produced high-quality copywriting for ads, websites, and social channels, aligning brand voice with audience insights. •Managed client social media accounts, implementing editorial calendars, engagement strategies, and performance reports. •Collaborated with design and sales teams to launch integrated marketing campaigns. •Monitored and analyzed campaign KPIs, delivering actionable reports that increased overall marketing performance.
•Led field marketing activations for Tropicana & Gatorade, including the Gatorade 5v5 Soccer competition. •Managed BTL campaigns at hospitals and health centers.
•Supported Uber Eats’ Panama launch with PR & social media campaigns, boosting visibility and market penetration. •Drafted press releases, managed media relations, and monitored performance.
•Handled telemarketing and direct sales, building customer relationships and driving revenue.
•Wrote and distributed corporate press releases. •Assisted scripts & literary content team with brand storytelling.