Oklahoma City Metropolitan Area
Two of my greatest passions are technology and people. With over 10 years in the marketing world, I thrive in bringing specific messaging to niche audiences. There's never a problem I can't solve, or a marketing spend I can't bring back to measure ROI (especially the ROI of a midday iced vanilla latte). I've launched marketing campaigns that have accumulated millions of eye balls and millions of dollars in revenue. Data always drives my decisions, and I take pride in making quick decisions based on past performance and future opportunity. There isn't an analytics tool I've hated or a digital marketing platform I haven't conquered. My ad campaigns are focused on fulfilling a need and created within the mind of the end user. I've grown social media platforms for national food brands, created companies from the ground up, launched marketing strategies that are creative & trackable, and own an overly dependent goldendoodle named Stanley. I know that last fact wasn't necessary, but I felt I was getting overly verbose. I'm grateful for each day I get to learn how people think and meet new people who also love what they do. Thank you for stopping by and I hope by the time you get done reading this you will also be craving an iced vanilla latte.
• Executed our largest North American B2B tradeshow, managing a 20+ person team and a six-figure budget to deliver high-impact experiences, leads, and partnerships to drive new PO's and strengthen relationships. • Driving B2B digital marketing strategies across the Americas, including email newsletter, sales team support, and lead nurturing to support OEM customer growth. • Oversees our global website strategy and execution for global content development, collaborating with teams in Germany, Italy, China, Slovakia and elsewhere to optimize user experience, SEO, and lead generation. • Support global product launches and digital campaigns with a focus on B2B alignment, ensuring regional market needs are represented in global strategy. • Develop strategic content for global campaigns and social media initiatives as an active member of the Inventronics Global Social Media Board.
• Driving traffic and converting leads into millions of dollars in revenue • Growing the awareness and necessity of solar energy in Oklahoma • Maintaining digital advertising presence via Google Adwords, Facebook Ads, and email re-targeting. • Managing a marketing team that maintains a holistic brand digitally and presently in Oklahoma.
• Grew social media platforms to connect with future customers and grow brand awareness. • Produced films that showcase the best of business including our products, employees, and everything that goes into building great engineering solutions. • Set up our company for success by producing decals for boilers, helping design brochures, prepping our sales teams for successful trade shows, and many other marketing duties that help put our company's best foot forward.
• Built a business for the purpose of creating beautiful wedding films and bringing couples peace on their wedding day. • Communicated with our client base by replying in a timely manner and keeping track of leads via CRM. • Managed our social media platforms and grew our Instagram following to over 1,100 followers. • Created Facebook and Instagram Ads for the purpose of building community and encouraging new business leads. • Acquired an FAA Certified Drone License to fly legally, safely, and with precision to produce stunning aerial images and videos.
• Developed new business leads by building relationships with business owners and attending networking events. • Wrote blogs, website copy, marketing research, questionnaires, and branding strategy material. • Facilitated the company's re-branding strategy through video and social media outlets.