Nashville, Tennessee, United States
Music Industry and Management professional with 8+ years of experience, specializing in sync licensing, music rights management, and label services. Strong background in copyright law with hands-on expertise in music administration, legal contracts, A&R,, and rights enforcement. Additionally, I hold 10 years of experience in Management, Operations, Sales, and Customer Service/Support. Highly proficient in leading music rights and CRM systems, including (YouTube CMS, Orfium, Third Chair, Hubspot, and BMAT).
Soft Signal is a side venture, music industry consulting and strategy group dedicated to helping artists and professionals grow, evolve, and succeed. With deep expertise across artist development, A&R, marketing and release strategy, and music administration, we take a hands-on, tailored approach, turning creative vision into meaningful, measurable results. Founded by Erik Matthijs, a music industry professional and independent artist, Soft Signal was built to bridge the gap between creativity and business. We understand both sides of the process and provide artists and brands with the insight, structure, and guidance needed to navigate an increasingly complex industry while building sustainable, long-term careers. At its core, Soft Signal believes every artist has a distinct voice and story worth amplifying. By working closely with each client, we develop thoughtful, customized strategies that ensure every release connects and resonates. We do not just advise, we collaborate, acting as true partners throughout every stage of the journey. Whether you are an emerging artist finding your footing or an established act ready to evolve, Soft Signal helps you move forward with clarity, purpose, and confidence.
- Ensuring compliance with Copyright Law across multiple Digital Platforms (DSPs, Social Media, Youtube, etc.) - Catalog Management for composers of Soundstripe, with a focus on legal compliance, infringement prevention, and accurate rights ownership - Royalty collection and securing proper sync and master use of Soundstripe Music Catalog - Building strong relationships with collection societies, publishers, and administrations. (Kobalt, BMAT, ASCAP, BMI, PRS) - Cue Sheet collection/processing for Broadcast (Film, TV, and Streaming) - Maintain and optimizing rights databases to support monetization (Youtube CMS, Orfium SyncTracker, Third Chair) - Working with numerous brands/clients on closing sync-licensing contracts for various media types (TV, film, social media, business needs) - Collaborate with Warner Chappell Music and Legal Affairs on intellectual property, clearance, and regulatory considerations for the synchronization use of their respective catalogs
- Led Store Operations for high-volume retail locations generating $7+ million in revenue annually, managing teams of 50+ employees - Recruited, trained, and developed staff, fostering internal growth and leadership development - Oversaw payroll, scheduling, loss prevention, and operational planning to ensure profitability and efficiency - Partnered with Regional Management to mentor and train Store Managers across Southern Region locations