Tokyo, Japan
Based in Tokyo and Seoul, I lead Blue Bottle Coffee’s Japan and Korea businesses and the broader Northeast Asia region, with full P&L responsibility across two of the company’s most important international markets. As President and Executive Director, I oversee 50+ cafés, two roasteries, two production kitchens, and an organization of approximately 1,000 employees across operations, production, development, and corporate functions. I am accountable for end-to-end business performance across café operations, supply chain, roasting, product and menu development, merchandising, digital commerce, partnerships, localized brand execution, and new market growth. Japan’s roasting platform also supplies roasted coffee to Blue Bottle operations across Hong Kong, Singapore, and other Asia-Pacific markets, extending operational responsibility beyond my direct markets. My focus is scaling premium consumer businesses while protecting craft, quality, guest experience, and brand equity—combining operational discipline, local relevance, and commercial performance to build sustainable long-term growth. Before Blue Bottle Coffee, I held senior leadership positions across CASETiFY, Amazon Prime Video, BAT, and Ogilvy, and held brand marketing positions at Coca Cola (US & Japan), and Unilever, leading business transformation, P&L management, digital commerce, brand growth, and product development across Asia, Europe, and North America.
Promoted to lead Northeast Asia following the successful transformation of Blue Bottle Coffee Japan, assuming responsibility for Japan and Korea as part of the company’s next phase of regional growth. • Lead full P&L responsibility across Blue Bottle Coffee Japan and Korea, overseeing approximately 60 cafés, two roasteries, two production kitchens, and ~1,000 employees. • Direct end-to-end business performance across operations, supply chain, product development, merchandising, digital commerce, partnerships, and brand execution. • Partner with global executive leadership to shape regional strategy, operating models, organizational capability, and long-term commercial growth. • Japan’s roasting platform supplies roasted coffee across Hong Kong, Singapore, and other Asia-Pacific markets, extending operational responsibility beyond direct markets. • Drive profitable growth through operational excellence, menu innovation, leadership development, and scalable business systems.
Recruited to transform Blue Bottle Coffee Japan into a flagship growth market, leading the commercial and operational transformation that ultimately resulted in promotion to Northeast Asia Executive Director. • Held full P&L responsibility for Japan, leading café operations, roasting, production, merchandising, digital commerce, product development, and partnerships. • Redesigned the operating model and strengthened organizational capability by building a high-performing leadership team. • Improved revenue, profitability, operational discipline, and unit economics while accelerating commercial performance. • Expanded café development, localized product innovation, and omnichannel growth while preserving premium brand positioning. • Positioned Japan as one of Blue Bottle’s strongest international businesses, leading to expanded regional leadership responsibility.
Recruited to scale CASETiFY Japan into a core growth market, leading end-to-end commercial operations across retail, digital commerce, partnerships, and local organizational development. • Held full P&L responsibility for Japan across retail, digital commerce, partnerships, marketing, and operations. • Expanded CASETiFY’s retail footprint while accelerating omnichannel growth across DTC, marketplaces, and physical stores. • Built the local leadership team and operating model to support rapid commercial expansion. • Led global collaborations, Japan-exclusive partnerships, and commercial initiatives that strengthened revenue growth and brand relevance.
Led Japan’s digital growth strategy for Prime Video and Amazon Studios, overseeing subscriber acquisition, CRM, performance marketing, editorial, social, and customer engagement. • Directed Japan’s end-to-end digital growth strategy across acquisition, retention, CRM, performance marketing, editorial, and social. • Built Japan’s first integrated Prime Video Content Bureau and launched the country’s first dedicated Anime Hub. • Led cross-functional initiatives spanning marketing, product, analytics, and technology to improve customer growth and lifetime value. • Partnered with regional and global leadership to align Japan strategy with worldwide platform and content priorities.
• Led a major business unit across multiple European markets with full P&L responsibility. • Expanded category presence through multi-channel activations, strengthening customer reach and brand positioning. • Built cross-market capabilities to scale next-generation product launches across Europe.
• Directed large-scale P&L and 70+ team, leading consumer engagement across digital, retail, and experiential channels. • Expanded engagement platforms through CRM, loyalty programs, and in-store activations, strengthening acquisition and retention. • Delivered growth and positioned Japan as a benchmark market for global initiatives.
• Founded and scaled Ogilvy Japan’s digital and social marketing practice into a full business unit. • Achieved consecutive revenue growth while securing global and local clients across consumer, tech, and finance. • Positioned the practice as a key growth engine within WPP’s Japan operations.