Palm Beach Gardens, Florida, United States
· Develop and maintain dashboards, handle ad-hoc requests, and proactively analyze marketing data for actionable insights using Salesforce, Looker Studio, and Tableau. · Work cross functionally with RM team to hand off leads generated by marketing campaigns in Salesforce CRM. · Present insight decks and campaign findings/learnings to cross functional teams. · Consult marketing leaders in assessing campaign and channel-level performance to determine benchmarks and campaign learnings to apply to future campaigns. · Evaluate channel level performance using Salesforce Marketing Cloud (email), LinkedIn & Facebook (Paid Social), and Google Analytics (web) to identify cross channel optimization opportunities. · Build and design data workflows in Alteryx that can easily be digested into Tableau and other data visualization platforms. · Use SQL to query data from Snowflake. · Perform problem analysis for campaign issues, provide recommendations for resolution.
Identify target audiences and consumers by analyzing the client's market share, product features, marketing campaign objectives, industry trends, competitors, etc. to increase sales and loyalty. Define and build identified target audiences using data segments on Data Management Platforms (DMPs) based on data rules (ie: website activity, media frequency, reach). Evaluate audience architectures and create insights for each target audience group by conducting Overlap/Index Analysis using DMP tools to reach clients’ business goals. Evaluate the client’s existing data collection and segmentation strategy to identify opportunities for new audiences and develop test and learn use cases that align with their overall digital strategy. Understand targeted audiences by creating personas and profiles using data on DMPs and analyzing their purchase patterns, media consumption, lifestyles, etc., to provide audience-specific insights and media planning recommendations. Manage external relationship between our data vendor and platform provider to ensure that data sent over is ingested correctly by the platform.
•Managed client database using SQL to ensure Regional Vice-Presidents (RVP) had the most up to date client information to conduct marketing and retention campaigns. •Created marketing campaigns and webinars for our Newtek Merchant Services (NMS) division to educate potential partners about the benefit of our zero payment processing services. •Built landing pages in Instapage and Wordpress to support marketing campaigns that were designed to increase lead generation for our NMS division. Created analytics to track KPI. •Use Google Analytics to track and understand website traffic and demographics to develop engagement strategy for top of the funnel traffic. •Track and analyze email performance relating to open rate, engagement, and lead conversion rates using Eloqua.
Leslie Gaber Associates has over 20 years of successful recruiting in the Pharmaceutical and Biotech industries. We are a nationally recognized Search firm that works with small to mid-sized companies across various therapeutic arenas, on all levels from Sales through VP’s. Experience in all Therapeutic Areas, with additional expertise in Oncology, Cardiology, Orphan Diseases, Transplant, Dermatology, Gastroenterology, Neurology, Endocrinology, HIV, Urology, Hematology and Hepatology. For a list of current openings, please visit: www.lesliegaber.com