Portugal
The core of this work is one question: how do you make AI not just respond, but think, decide, and act inside a real system? Since 2024 I have been designing and operating a production-grade AI-powered trading system — built from first principles, running live on cloud infrastructure, and continuously evolving. This is not a prototype or a side experiment. It is a fully deployed autonomous system where architecture decisions have real consequences. 𝐒𝐲𝐬𝐭𝐞𝐦 𝐀𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐮𝐫𝐞 & 𝐀𝐠𝐞𝐧𝐭 𝐃𝐞𝐬𝐢𝐠𝐧 Designed a multi-agent AI architecture where different agent types handle distinct roles within the trading workflow. Each agent operates with its own defined logic, scope, and decision boundaries — ensuring clean separation of responsibilities and predictable system behavior at every layer. 𝐌𝐂𝐏 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 & 𝐃𝐚𝐭𝐚 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐯𝐢𝐭𝐲 Implemented Model Context Protocol (MCP) connections to multiple external data sources, enabling the system to access, process, and act on real-time information streams. Designed the integration layer to be modular and extensible — new data sources can be connected without restructuring core logic. 𝐖𝐨𝐫𝐤𝐟𝐥𝐨𝐰 𝐋𝐨𝐠𝐢𝐜 𝐃𝐞𝐬𝐢𝐠𝐧 Built separate, dedicated logic modules for each distinct workflow within the system. Each module follows its own rules, thresholds, and decision trees — avoiding the common failure of trying to make one logic serve too many purposes. This approach produces cleaner outputs, easier debugging, and more reliable autonomous behavior. 𝐋𝐨𝐠𝐠𝐢𝐧𝐠 & 𝐎𝐛𝐬𝐞𝐫𝐯𝐚𝐛𝐢𝐥𝐢𝐭𝐲 Designed and implemented a comprehensive, structured logging system that captures the full decision trail of every agent action. Built specifically to make AI behavior transparent, auditable, and debuggable — critical requirements in any production autonomous system. 𝐃𝐚𝐭𝐚 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧 & 𝐀𝐈 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐏𝐢𝐩𝐞𝐥𝐢𝐧𝐞 Architected a systematic trading data collection framework designed for future local AI model training. Data is captured, structured, and stored with future supervised learning in mind — building toward a system that improves its own predictive accuracy over time based on real historical outcomes. 𝐃𝐚𝐢𝐥𝐲 𝐓𝐨𝐨𝐥𝐢𝐧𝐠 Claude CLI · Codex CLI · Antigravity CLI — used daily in production for system management, prompt iteration, logic testing, and AI-assisted problem resolution directly on live infrastructure.
Fully focused on designing and implementing AI-driven automation systems for real-world business environments. • Designed end-to-end architecture of an AI-powered trading bot — from logic design and system architecture through to deployment and live optimization on cloud infrastructure • Daily practitioner of Claude, Codex, and Antigravity CLI across production server environments for autonomous task execution, problem-solving, and rapid AI-assisted development • Build and implement AI automation workflows that eliminate manual processes and digitalize business operations • Manage production hosting environment serving 100+ client websites and services, maintained and optimized using AI CLI tooling
Founded WEBOPTIMUS as a full-service digital practice — and from day one, chose to operate it as a real technical environment, not just a service business. This meant building and owning the infrastructure, not renting it. 𝐒𝐞𝐫𝐯𝐞𝐫 𝐈𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 & 𝐇𝐨𝐬𝐭𝐢𝐧𝐠 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 Designed, deployed, and operate a production hosting environment on a cloud VM — configured from the ground up using Plesk control panel. Installed, configured, and maintain all necessary server extensions for security, performance, email delivery, and multi-tenant client isolation. The result is a fully functional hosting operation serving 100+ clientswith website hosting, email infrastructure, and ongoing administration. This was not a plug-and-play setup. It required understanding DNS, mail server configuration, SSL management, security hardening, and resource allocation across shared environments — skills that directly inform how I approach cloud infrastructure in AI deployments today. 𝐂𝐥𝐢𝐞𝐧𝐭 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐈𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 For each client, built and managed their complete digital presence: website development, SEO architecture, digital advertising campaigns across search and social channels, and performance analytics. 𝐂𝐑𝐌 & 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 Deployed SuiteCRM as the company's operational backbone: · Automated lead capture from all digital advertising channels directly into CRM, with campaign source attribution on every record · Built automated communication reminder workflows ensuring systematic, timely follow-up with every active client · Eliminated manual data entry and follow-up management entirely — freeing operational time for delivery and growth
Joined as the first dedicated marketing leader for a manufacturing and packaging company that had no structured digital presence. Built everything from zero — infrastructure, channels, processes, and automation — while keeping the operation lean and measurable. 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐈𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 Designed and developed the company's website from architecture through to launch, with full SEO implementation from day one. Established the complete digital communication ecosystem across search, display, and social channels. 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 Designed, launched, and continuously optimized multi-channel digital advertising campaigns. Systematic A/B testing and audience segmentation delivered a 23% increase in qualified lead flow to the sales department — with improved lead quality, not just volume. 𝐂𝐑𝐌 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 & 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 Selected, deployed, and configured SuiteCRM (open source) as the company's central client relationship management system. Critically — went beyond basic CRM setup by: · Building automated lead capture pipelines that pulled contact data directly from ad campaigns into SuiteCRM, with source detection tagging each lead to its originating campaign · Implementing automated communication reminder workflows for sales managers — ensuring no client or supplier contact was missed, and eliminating manual follow-up tracking The result: a sales team that spent time selling, not managing spreadsheets.
DECTA operates in one of the most demanding digital environments imaginable — regulated fintech, where every communication must be precise, compliant, and conversion-focused. Joined to build structure where there was none, and to make marketing a measurable business function rather than a cost center. 𝐁𝐮𝐝𝐠𝐞𝐭 𝐎𝐰𝐧𝐞𝐫𝐬𝐡𝐢𝐩 Created and managed the annual marketing budget from scratch — translating business objectives into resource allocation across channels, tracking spend vs. performance monthly, and reporting directly to senior leadership. 𝐅𝐮𝐥𝐥-𝐅𝐮𝐧𝐧𝐞𝐥 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 & 𝐎𝐟𝐟𝐥𝐢𝐧𝐞 𝐏𝐫𝐞𝐬𝐞𝐧𝐜𝐞 Built and managed the company's complete communication infrastructure: · Company website — architecture, development, and ongoing optimization · Multi-channel digital advertising campaigns with full conversion tracking · Offline channels including print, exhibitions, and event presence · Brand book creation — defining visual identity, tone of voice, and communication standards across all materials · All printed marketing materials — designed and produced in-house 𝐂𝐑𝐌 & 𝐋𝐞𝐚𝐝 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 Implemented CRM system with automated lead ingestion from both digital and offline campaign sources. Built attribution logic to tag each incoming lead with its originating channel — giving the sales team instant context on every new contact and enabling accurate ROI measurement across all marketing spend. 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐒𝐚𝐥𝐞𝐬 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 Deployed reminder automation for sales managers — systematic follow-up scheduling ensuring no lead went cold and no client communication was missed. 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐑𝐞𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 Represented DECTA at international web summits, fintech exhibitions, and industry forums — building brand visibility in the payment processing and digital finance space.
Seven years leading a 12-person marketing department for an international real estate company operating across multiple European markets — responsible for the full marketing function, substantial budgets, and measurable business outcomes. 𝐓𝐞𝐚𝐦 & 𝐁𝐮𝐝𝐠𝐞𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 Managed a 12-person marketing and advertising department. Created, owned, and executed the annual marketing budget — balancing investment across digital, offline, events, and production channels while reporting results directly to company shareholders. 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧 Inherited a marketing operation heavily dependent on traditional channels and manual processes. Rebuilt it systematically: · Redesigned and relaunched company websites achieving Top 10 organic search positions across all target markets · Built and optimized multi-channel digital advertising across search and social platforms, reducing monthly ad spend by 20% while growing qualified lead volume to the sales team by 15% · Grew direct client acquisition by 40% — dramatically reducing dependency on external intermediaries and the associated commission costs 𝐂𝐑𝐌 𝐃𝐞𝐬𝐢𝐠𝐧 & 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 Co-designed and implemented a custom internal CRM system — involved from initial requirements definition through development collaboration, configuration, and company-wide rollout. Built automated lead capture from digital and offline campaigns with channel attribution, and implemented systematic communication reminder workflows for sales managers. 𝐁𝐫𝐚𝐧𝐝 & 𝐎𝐟𝐟𝐥𝐢𝐧𝐞 𝐏𝐫𝐞𝐬𝐞𝐧𝐜𝐞 Created the company brand book and managed production of all printed materials — brochures, catalogues, magazines, and advertising collateral across multiple markets. Organized and represented the company at international real estate exhibitions and trade shows. Organized client property viewing tours and managed seminars.