Marietta, Georgia, United States
Experienced executive leader with a proven track record in product management, go-to-market strategy, and business operations. Most recently served as EVP of Product at Next Glass, where I led the integration, rebranding, and growth of the Ollie product suite after the successful acquisition of Oznr — the craft beverage marketplace I co-founded and scaled to over $40 million in revenue and 500K+ transactions. Prior to that, I spent over seven years as Co-Founder & CEO of Oznr, overseeing product, partnerships, and revenue growth with more than 300 breweries nationwide. After completing the acquisition and full integration of Oznr into Next Glass, I took intentional time off to recharge and explore new entrepreneurial ventures. I am now seeking my next leadership opportunity to help a growth-minded company scale through product excellence, customer success, and operational execution.
Co-founded Thrive, a modern HOA management platform, with the goal of simplifying neighborhood communication, operations, and home services. • Led the design and development of the Thrive mobile app using React Native • Conducted over 50 discovery calls with HOA board members and local service providers in the Marietta, GA market to inform product strategy • Secured Thrive’s first beta partnership with East Hampton HOA, successfully launching the platform across 426 homes • Established a rapid feedback loop with beta users, resulting in continuous product enhancements and the release of key features based on real user needs
• Integral member of the executive team tasked with making strategic decisions and reporting directly to the board, contributing to the company's overarching vision and objectives. • Spearheaded all product management and design initiatives for Next Glass's Ollie products, demonstrating a keen understanding of market demands and user preferences. • Fostered collaborative relationships with the Executive Vice President (EVP) of Engineering and Chief Product Officer (CPO), ensuring alignment of product vision and roadmaps with corporate strategy and resource allocation. • Successfully integrated both Ollie products into the Next Glass tech stack and ecosystem post-acquisition, ensuring seamless functionality and alignment with company objectives. • Led a comprehensive product rebranding initiative, transitioning Fermentable to Ollie Ops to consolidate our two Brewery Solutions products under a unified brand identity, enhancing market positioning and brand recognition.
Founded Oznr (formerly CraftCellr), a first-of-its-kind mobile commerce platform for craft breweries, enabling advanced sales of limited releases, memberships, and events. • Spearheaded the conception, development, and successful launch of the company in 2017 • Managed end-to-end business operations across Sales, Finance, Fundraising, Marketing, Hiring, and Accounting • Orchestrated the strategic acquisition of Oznr by Next Glass (parent company of Untappd) in August 2020 • Co-led key product decisions that drove significant platform growth: • $40M+ in GMV • 500K+ transactions • 300+ brewery partnerships • 200K+ registered users • Selected for Y Combinator's Startup School (Advisor Track), gaining mentorship from top startup operators and investors to accelerate growth and execution
• Develop comprehensive strategies to drive revenue and foster product adoption across Experience's diverse partner network. • Achieved outstanding results by doubling corporate KPIs since assuming the role of head of marketing. • Effectively manage cross-departmental strategies, collaborating closely with sales, operations, and product team leads to ensure seamless communication and execution of initiatives. • Lead a high-performing team of marketing managers responsible for cultivating and nurturing B2B marketing relationships with 350 sports (Pro & Collegiate) and live entertainment partners. • Cultivate and maintain strategic marketing relationships with industry giants such as MLB Advanced Media, Live Nation, Ticketmaster, Paciolan, and the NCAA, enhancing brand visibility and market presence. • Successfully oversaw all vendor relationships, including those with Salesforce Marketing Cloud, StrikeIron, Twilio, Digital Fusion, and Indicative, optimizing operational efficiency and cost-effectiveness. • Exercise prudent financial management by controlling and overseeing the budget for the entire marketing department, ensuring fiscal responsibility and alignment with organizational goals. • Act as a mentor within Experience's Distillery Program, fostering innovation and creativity by guiding fellow employees in submitting and pitching new business ideas to the executive team.
• Spearheaded the creation of turnkey marketing toolkits and resources for partners, ensuring consistent product positioning and streamlined sales processes across Experience's product portfolio. • Collaborated closely with sales, operations, and product teams to orchestrate the successful launch of new product marketing campaigns, driving awareness and adoption among target audiences. • Played a pivotal role in nurturing and strengthening relationships with key strategic accounts such as MLB Advanced Media, Live Nation, and Ticketmaster, fostering mutually beneficial partnerships and enhancing brand reputation. • Transformed customer success stories into compelling case studies, effectively showcasing the value proposition of Experience products and stimulating product awareness and adoption. • Achieved remarkable results by surpassing company KPIs by over 100% since assuming B2B marketing responsibilities, demonstrating a keen understanding of market dynamics and effective execution strategies. • Innovated pricing proposals and crafted creative programming for sponsorship opportunities, resulting in the successful sale of over $500K in product sponsorship initiatives, contributing to revenue growth and market expansion.
• Led the development and implementation of a new branding and positioning strategy, enhancing the company's market presence and brand identity. • Formulated a comprehensive content strategy for all consumer-facing digital properties, ensuring consistent messaging and alignment with organizational goals. • Orchestrated and executed digital marketing campaigns to drive adoption and consumption of Experience's products across a diverse portfolio of over 50 Pro and Collegiate sports partners. • Cultivated an engaged following of over 30,000 fans on Facebook, Twitter, and Instagram, leveraging social media platforms to enhance brand visibility and engage with target audiences. • Managed all inbound consumer support requests related to Experience's suite of technologies, ensuring prompt and effective resolution of customer inquiries and issues. • Provided strategic product positioning to the president and sales team, equipping them with the necessary tools and insights to effectively pitch to both new and existing clients. • Played a key role in managing all marketing responsibilities leading up to Experience's successful acquisition by Cox Enterprises, contributing to the company's growth and expansion trajectory.