Eric Snow

Corporate Communications & Brand Marketing Leader

Greater Boston

About

Corporate communications and marketing executive with 20+ years of experience building brands, leading high-performance teams, and shaping narratives that drive business growth. Partnered with CEOs and executive teams across public and private technology companies, high-growth startups, and mission-driven organizations to elevate market presence, strengthen stakeholder engagement, and drive strategic transformation. Specialize in translating complex ideas into compelling narratives that inspire customers, employees, partners, and investors — helping organizations articulate their value, stand out in competitive markets, and lead with clarity and purpose.

Experience

  • Senior Vice President, Corporate Marketing at Hyland
    Dec 2025 - Present · 8 mos

    Lead a team amplifying Hyland's brand presence, enhancing executive visibility, and refining the company's storytelling strategy to resonate with key stakeholders.

  • PTC (14 yrs 9 mos)
    • Senior Vice President, Corporate Marketing & Communications
      Oct 2016 - Dec 2025 · 9 yrs 3 mos

      • Built and lead a high-performing global team spanning brand, corporate communications, creative and content production, and events for this $2B+ public tech company, reporting directly to the CMO. • Directed a company-wide brand transformation, redefining market position and messaging to reposition PTC and its CEO as an industry thought leader, contributing to $20B in market valuation growth. • Consistently achieved top rankings in industry analyst reports while shaping a unified content and social media strategy adopted across the organization. • Developed innovative experiential marketing and event programs that significantly increased top-of-funnel awareness and strengthened customer and partner engagement.

    • Vice President, Corporate Communications
      Apr 2011 - Sep 2016 · 5 yrs 6 mos

      • Recruited to establish PTC’s first integrated global communications function, aligning PR, analyst relations, and executive visibility under one strategic vision. • Elevated PTC’s market presence through high-impact media coverage and transformed industry analyst engagement strategy, improving brand perception in key growth markets. • Expanded executive presence across strategic industry platforms, increasing invitations to speak and participate in marquee events. • Built foundational messaging architecture that became the basis for PTC’s brand transformation.

  • General Manager at Blanc & Otus (a Hill & Knowlton Company)
    Aug 2007 - Apr 2011 · 3 yrs 9 mos

    Developed and delivered strategic communications programs for wide range of technology companies from early stage startups to global enterprise vendors.

  • Director, Corporate Communications at CA Technologies
    Jan 2004 - Jul 2007 · 3 yrs 7 mos

    Developed product positioning for broad technology portfolio, secured massive earned coverage, and collaborated with marketing teams in support of product launches for $1.5 billion division of this global technology vendor.

  • Director, Corporate Marketing at Firepond
    May 2001 - Dec 2003 · 2 yrs 8 mos

    Managed corporate marketing department for this publicly-traded software manufacturer, including branding, media relations, investor relations, analyst relations, employee communications, demand generation, and product marketing.