Bogotá D.C. Metropolitan Area
La mayoría de empresas compran herramientas de IA. Pocas construyen revenue con IA. Yo llevo más de 10 años haciendo exactamente eso — convirtiendo operaciones comerciales complejas en motores de ingresos predecibles, escalables y medibles en mercados B2B across LATAM and global enterprise environments. I operate at the intersection of B2B Commercial Leadership, Revenue Operations, and Artificial Intelligence — not as buzzwords, but as an integrated system for execution. Throughout my career I have built, led, and scaled high-performing Sales Organizations across Venezuela, Colombia, and Mexico, consistently bridging the gap between C-Suite vision and field-level execution. My work focuses on three outcomes: more pipeline, shorter cycles, and higher conversion — powered by structured data and AI implementation. What I actually do: 🔹 GTM Strategy & Revenue Architecture — Designing Go-To-Market models for Enterprise SaaS and B2B operations, with P&L accountability and international market-entry execution. 🔹 AI-Driven Sales Systems — Deploying Machine Learning models, Prompt Engineering frameworks, and Decision AI platforms that eliminate operational silos and accelerate sales cycles. 🔹 RevOps & Data Governance — Building CRM and ERP ecosystems (HubSpot, Odoo, Salesforce) integrated with Power BI analytics to create antifragile revenue engines. 🔹 Sales Leadership & Talent Development — Coaching distributed, multicultural sales forces on Social Selling, Pipeline Management, and modern B2B techniques at scale. I thrive in high-stakes environments where technology is a core competitive advantage — not an expense line. ¿Estás construyendo o escalando operaciones comerciales en LATAM? Conectemos.
Context & Strategic Mandate: Following an enterprise-wide AI transformation and staff optimization, I was strategically appointed to directly manage and safeguard the company’s highest-yielding corporate and B2B portfolio. My mandate was to stabilize the commercial ecosystem, mitigate churn risks during the technological transition, and optimize the customer lifecycle through data-driven architectures. Key Responsibilities & Achievements: Revenue Protection & Churn Mitigation: Successfully insulated and retained major corporate accounts during a high-stakes operational restructuring driven by automated system deployments. RevOps Integration & Data Cleaning: Applied data-driven frameworks to clean customer databases, ensuring accurate metric reporting and eliminating pipeline friction points within the CRM ecosystem. Account Management & Value Engineering: Managed the end-to-end relationship for strategic enterprise clients, driving up-selling and cross-selling initiatives by converting raw system usage data into clear business outcomes. AI Adoption & Customer Success: Guided corporate clients through the integration of AI-enabled solutions, ensuring data governance compliance and strengthening long-term strategic retention (LTV).
Key Responsibilities & Achievements: Global Sales Strategy & GTM Execution: Designed and executed localized market-entry strategies for SaaS and Enterprise solutions, aligning product readiness with aggressive business development targets. Commercial Leadership & Team Scaling: Built, mentored, and led a high-performing, multicultural sales force, fostering a culture of high performance and modern B2B social selling methodologies. P&L Management & Pipeline Performance: Maintained full P&L accountability for the commercial division, leveraging analytics and Business Intelligence to accelerate the sales cycle and eliminate operational silos. Digital Transformation Architecture: Spearheaded the transition from traditional commercial practices to a unified, data-driven revenue model, laying the foundation for automated workflows and future machine learning integrations.
Managed the full sales lifecycle and high-value client recovery in a volatile market environment, focusing on revenue stabilization, account reactivation, and consultative B2C sales execution. Key Impact: • Exceeded sales targets by 38% during 2020, deploying renegotiation frameworks and strategic portfolio reactivation during a period of severe industry disruption. • Optimized CRM usage to identify dormant accounts and reactivate high-value customers, opening a new stream of recurring revenue. • Mentored and coached junior sales advisors on closing strategy, negotiation frameworks, and complex objection handling. • Delivered consultative B2C sales experiences, prioritizing personalized solutions and long-term client value over transactional selling.
Led multi-market commercial operations across Latin America and the Caribbean, overseeing sales execution, distribution strategy, pricing governance, and market expansion for both B2B and B2C channels. Key Impact: • Designed and executed short and mid-term commercial growth plans, aligning sales teams with company revenue targets. • Implemented KPI-driven sales management frameworks to monitor performance and improve commercial execution. • Optimized data collection and reporting processes, contributing to early digital transformation initiatives within the commercial operation. • Directed regional sales teams across multiple markets, improving sales productivity and team performance. • Led pricing strategy, distribution channel management, and key account negotiations. • Conducted market intelligence and trend analysis to anticipate demand shifts and guide commercial strategy. • Managed relationships with large commercial accounts, ensuring retention and revenue expansion.