Colombia
Head of Growth @ Crediviva (BNPL fintech – LATAM) Hands-on growth strategy focused on turning credit approvals into actual usage — and usage into repeat behavior. At Crediviva, I’m not here to just run ads or write playbooks. I’m here to make sure users actually use their credit. My main focus? Activation and usage. If a user gets onboarded and doesn’t use their cupo, we’ve failed. Simple as that. What I’m really doing: Fixing the activation gap with quick-win experiments across channels — onboarding flows, WhatsApp nudges, in-app CTAs, etc. Setting up automated lifecycle comms (SendGrid, WhatsApp API, Mixpanel) that feel human, not like another system ping. Mapping and testing usage triggers based on real behavior data (Firebase + Mixpanel). Working with product to kill friction and with ops to make growth ideas executable this week, not "next quarter". Creating growth loops between users, merchants, and sales partners that drive volume without burning budget. What I care about: Speed > polish. Data + instinct = decisions. Experiments that go live. Not decks. Growth that sticks — not just spikes. This role’s about building a machine that turns approvals into movement, and movement into scale. [email protected]
Owning product activation and usage. Focused on turning approved credit into real transactions through fast experiments, automated lifecycle flows, and behavior-driven insights. Driving growth loops with users, merchants, and partners — always shipping, always optimizing.
RESPONSIBILITIES • Introduce innovation to the marketing process by taking a Growth marketing approach focused on results (Leads in B2B, Sales in B2C), while controlling operating costs. • Manage the career, expectations, performance, and level of happiness of team members. • Design experiences throughout the customer journey to increase the delivery of value, resulting in new credits and renewals of current customers. • Create and offer innovative, scalable, and impactful marketing programs to increase customer retention and lifetime value (LTV). • Work closely with cross-functional teams to design and implement new digital assets that have a positive impact on business growth.
RESPONSIBILITIES • Positioning the brand through digital marketing strategies • Achieving online sales and credit placement goals. • Development of digital assets that facilitate the transformation of Viva tu crédito into a fintech. • Continuous discovery through experimentation and data analytics. KEY ACHIEVEMENTS • Growth of low-risk focus credit customers (67% annual) by implementing growth hacking strategies in conjunction with financial data analytics of previous clients. • Directly responsible for a 327% growth in credit sales over my four years of management by creating the online credit product. • Conducted market research through data analytics that redefined the company's central strategy towards its customers.
RESPONSIBILITIES • Implement the digital credit placement strategy • Position the brand through digital tactics (SEO, SMO) • Execute advertising campaigns (SEM, SMM) • Manage the brand's reputation in digital media. KEY ACHIEVEMENTS • In 2010, I successfully built a digital community of 100,000 Facebook fans through organic content based on consumer behavior. • Successfully implemented the digital strategy, resulting in credit placements of 14 billion pesos per year. Achieving historic participation in the company's credit sales. Social networks Management of social communities facebook and twitter Social media statistics analysis Creation of social contests Content manager Crisis Management in Social Networks https://www.facebook.com/MueblesJamar