Melbourne, Victoria, Australia
While I can't DJ for a living, I certainly do a better job at headlining your marketing automation initiatives using Dynamics 365 Customer Insights - Journeys (CIJ). As a Marketing Solutions Lead, my technical "setlist" includes: Main Stage Automation: I build and configure mobile-responsive EDMs and event-based triggers that turn cold leads into a front-row crowd. Seamless Transitions: I have also led the end-to-end migration from Outbound Marketing (OBM) to Real-Time Journeys (RTJ) in 2025, ensuring our automation stack stayed ahead of the curve. Backstage Collaboration: I act as the technical roadie between Marketing Managers, IT, and Sales, ensuring every automated journey is on-brand, perfectly synced, and meets business objectives. Platform Remixes: I maintain deep functional knowledge to test feature updates, troubleshoot platform errors, and document best practices while exploring and piloting new capabilities. I’m a solutions-focused expert dedicated to creating automated, personalised customer experiences that hit every note.
(Past: EDM Specialist) As a Marketing Solutions Lead and in-house expert on Dynamics 365 CIJ (RTJ), I own the end-to-end management and advisory of the marketing automation platform. My role focuses on: Platform Expertise & Strategy: maintaining deep functional knowledge to test features, troubleshoot issues, and document best practices while exploring new capabilities. EDM Build & Automation Solutions: creating mobile-responsive, brand-aligned templates and configuring complex, automated customer journeys using precise audience segmentation. Performance Optimisation: analyzing campaign analytics to link engagement metrics to downstream conversions and identifying data-driven opportunities for continuous improvement.
(Past: Senior Digital Campaign Specialist)