Greater Boston
fCMO for PE-backed B2B SaaS, Hardware and tech-enabled services companies ($25M to $250M) when commercial execution has fallen behind the plan, and a full-time CMO is not the answer. Typical triggers: positioning poorly defined or has drifted, demand generation is not producing pipeline at the pace the forecast assumes, RevOps and forecasting integrity have not kept up with the commercial complexity of the business, and Leadership wants AI operationalized in the revenue motion but the team has not identified where it creates real commercial leverage or how to build it. Segment examples · Industry verticals: industrial automation, aerospace, supply chain and logistics, maritime shipping (ShipIn.ai). · Deep tech platforms: DevOps, AIOps (board advisor at Meibel.ai), Molecular/DNA Storage and Quantum computing (Quantinuum.com). My work covers product marketing, demand generation, RevOps and forecasting integrity, and the AI-enabled commercial workflows most companies have not yet mapped, prioritized, or built. Selected outcomes: · 25% ARR growth and 110% NRR via segmentation and expansion playbook design · $8M to $10M new-logo ARR for PE-backed SaaS via GTM and revenue architecture redesign · Ad spend reduced from $3.6M to $2.1M while preserving growth, via AI-enabled GTM workflows Global GTM across the Americas, EMEA, and APAC. PE fluency across diligence, value creation, and operating execution. Based in Boston, dual citizenship (US & Europe).
Founded 2019. Reactivated full-time in 2024 after operating role at ILS/CAMP Systems. Drive efficient profitable growth of SaaS companies through strategic positioning and messaging, GenAI-enabled revenue marketing, product marketing and sales enablement. Clients include companies backed by leading PE and VC firms including Siris Capital, Highland Capital Europe, Intel Capital, Accel-KKR and others. Current Board Advisory: Meibel - Marketing strategist in the executive team, supported oversubscribed $7M seed fund raise, work with leading industry analysts to expand Meibel's audience reach and market engagement. Meibel is a runtime platform for confident AI. Built for product and engineering teams, Meibel ensures every AI output is traceable, measurable, and adaptable across bespoke workflows and model environments. Select Client Engagements: Vertical Industry Solutions: - Aspen Technology (ML/AI Industrial Automation) Cloud Infrastructure Solutions and Services: - Spotinst.io (Cloud Workload Optimization, acquired by NetApp for $450 million in 2020), NorthBay Solutions (DevOps & ML/AI focused AWS Premier Consulting Partner), Coalesce (AWS marketplace delivery service), SyncComputing (ML/AI DevOps workload optimization), Ontotext (Semantic Graph Database)
Leading marketing strategy for the aviation industry’s leading SaaS-based supply chain marketplace owned by CAMP Systems, I revitalized product marketing, hired a new team, improved our PLG motion, created thought leadership and successfully repositioned the company, accelerated the pipeline contribution leveraging product led growth programs, launched 7 solutions, and overhauled the MarTech stack.
As the top marketing leader for this PE-backed industrial automation company with $160 million in revenue, I built a 22-person global marketing organization. Our primary goal was to drive a pivot from legacy products to a new Edge solution, and we were successful in tripling revenue in the high growth industrial automation supply chain segment.
Prior to Intralinks merger with Synchronos, I led the global marketing strategy for our growth division that provided SaaS-based secure file collaboration solutions. I managed a team of 4 people and a $5 million budget. We won new accounts and expanded existing accounts by developing account-based marketing (ABM) programs.