Eric Gourley

External Communications Manager at Sandvik Mining and Rock Solutions

Greater Stockholm Metropolitan Area

About

External Communications Manager for Sandvik Mining and Rock Solutions, a global leading supplier of equipment and tools, parts, service, digital solutions and sustainability-driving technologies for the mining and construction industries, with approximately 17,000 employees and 66 billion SEK in annual sales. I am a driven B2B marketing and communications professional with more than 20 years of experience as a writer, editor and editorial project leader. A native English speaker and American expat with an accomplished background in journalism, corporate communications and content marketing, my experience includes agency and in-house work for global companies within the mining, telecommunications, medical device and defense industries.

Experience

  • External Communications Manager at Sandvik Mining and Rock Solutions
    Jan 2021 - Present · 5 yrs 7 mos

    Responsible for developing, coordinating and supporting all company external communications initiatives, including managing trade press and trade media relations and social media. Key responsibilities: • Provide strategic and operational external communications advice to Divisions and Sales Areas in a global, decentralized organization • Manage, write and edit articles, scripts, news updates, collateral materials, speeches and other varied communications for both online and offline media outlets • Create and distribute press releases, Q&As and other trade media material • Ensure, monitor, evaluate and measure coverage in global media • Perform as spokesperson to media as suitable • Support with corporate reputation management and crisis communications planning

  • Copywriter at Sandvik Mining and Rock Technology
    Dec 2014 - Dec 2020 · 6 yrs 1 mo

    • Responsible for ensuring premium quality content across a range of online and offline marketing channels and safeguarding consistent messaging according to the communication concept • Project leader and head of editorial board for global customer magazine Solid Ground, published twice a year in eight languages • Planning, development and publishing of customer testimonials and other longform editorial content on storytelling portal solidground.sandvik • Project leader for twice-a-month LinkedIn Live thought leadership sessions • Managing network of freelancers and overseeing written and visual content production

  • Brand Content Manager at Sandvik Mining
    Sep 2013 - Dec 2014 · 1 yr 4 mos

    • Planned, produced and published editorial content packages on storytelling portal solidground.sandvik • Planned, developed and delivered twice-a-year global customer magazine Solid Ground • Created and distributed press releases and other editorial content and ensured coverage in global trade media

  • Writer/Editor at Spoon Publishing
    Apr 2012 - Aug 2013 · 1 yr 5 mos

    • Planned, edited and produced editorial content for customer and employee magazines, websites, films and mobile apps for Sandvik Mining and other global clients

  • Writer at JG Communication
    Aug 2011 - Nov 2011 · 4 mos

    • Wrote internal and external articles for telecoms giant Ericsson, ensuring adherence to company-specific styles and formats