Greater Paris Metropolitan Region
Senior executive supporting SMEs and European / international group subsidiaries during key phases of structuring, transformation and commercial turnaround, particularly in performance improvement and organisational restructuring contexts. I operate as an outsourced Commercial & Marketing or Business Unit Director, combining strategic vision, operational execution and hands-on leadership to restore performance, strengthen organisations and deliver measurable, sustainable value creation. With extensive experience in interim executive assignments across industry and B2B services, I lead transformation and recovery initiatives involving P&L responsibility, commercial restructuring, go-to-market transformation and profitability improvement. These initiatives are delivered through pragmatic action plans, close performance monitoring, team mobilisation and the digitalisation of management tools, while integrating responsible and sustainable business practices as long-term performance levers. Key sectors and environments: B2B full-service solutions • Supply chain & logistics • Industrial equipment rental • Industrial packaging and containers • Modular cold stores • Industrial markets • Circular economy For further information : https://www.linkedin.com/company/eric-franco-interimexecutive/ https://mondirecteurcommercial.com/index.php/reseau/
Acting as an outsourced Commercial & Marketing Director (full-time or part-time), supporting CEOs and General Managers during key phases to restore and sustain performance: revitalise business activity, optimise sales processes, align marketing strategy with sales goals and organisations, enhance productivity through digitalisation (CRM, e-mailing platforms and data analytics). Our approach is pragmatic and results-driven: hands-on leadership, measurable impact, and long-term value creation — combining the commitment of an in-house executive with the perspective and efficiency of an outsourced Director.
Each assignment starts with a 360° business diagnosis, followed by the definition and execution of pragmatic recovery or development plans. My scope typically includes leadership of commercial and go-to-market strategy, organisational and team realignment, optimisation of sales processes and cost structures, adjustment of product and service offerings, and the delivery of digital and operational transformation initiatives. Assignments are conducted with close P&L oversight, clear accountability for results and a strong focus on sustainable performance.
Fast growing Pan European company in pooling/rental services for reusable plastic load carriers, lean and green logistics, focusing on the more complex food and FMCG supply chains. 🚀 Contraload is part of Tosca since 2020 -> https://www.toscaltd.com/fr/
Supply-chain logistics Group operating in +60 countries in the world, primarily through the CHEP and IFCO brands, leading providers of pallets-containers-crates and managed services.