Austria
Responsible for the beer category, being one of the main revenue drivers in the entire organization • Strategic purchasing mandate for the entire REWE group (Billa, Merkur, Adeg, Penny, Sutterlüty) • Operational category management (pricing, assortment, promotions) Billa, Merkur, Sutterlüty • Directly responsible for exceeding annual revenue and profit goals of the category • Acted as lead negotiator towards suppliers
Based in Vienna, MAM is one of the world's leading manufacturers of baby products. • Interdisciplinary project leader: new product development and international market launch • Designed strategic marketing programs (positioning, pricing, packaging, promotion) • International main point of contact for MAM's biggest product category