Greater Seattle Area
A data-centric business leader, with a knack for transforming data into actionable insights and strategy. A critical mind with excellent communication skills, able to lead cross-functional teams toward a common objective and effectively bridge the gap between technical contributors and executive leadership. Specialties: B2B marketing, sales process, sale & marketing technology, analytics and data management, digital analytics, data instrumentation/manipulation/extraction/visualization
Endor Labs is the AppSec platform for the software development revolution.
Contributed to Esper’s ARR and pipeline growth by employing integrated tools, streamlined processes, and revenue insights; delivered through a multidisciplinary team of Sales Operations Managers, Marketing Operations Managers, Technology Managers, and Revenue Analysts - Promoted accountability and data-driven culture across the go-to-market organization by leading Esper’s cadence of monthly and quarterly business reviews across Sales, Marketing, Partner, Customer Success teams - Established Esper’s first unified lead-to-revenue funnel across inbound, outbound, and partner motions; enabling apples-to-apples measurement and comparison of key funnel volume, conversion, velocity, and value metrics - Upleveled companywide analytics through timely automated dashboards targeting executive leadership and go-to-market leadership; delivered through the introduction of a new BI stack comprised of Tableau, Databricks, and Ascend (data pipeline)
Managed, grew, and scaled teams across three functional areas of Marketing Operation – campaign production, marketing technology, and analytics The team's scope included supporting technology, operations, and analytics for Demand Generation, Partner Marketing, Field Marketing, Corporate Marketing, and Product Marketing.
Built and led Etumo's Analytics line-of-business, developing service offerings, marketing/sales strategy, technology stack, and delivery process. Established Etumo's first analytics technology partnership and co-selling motion with Domo, successfully delivering analytics consulting + tooling packages and jumpstarting several clients' revenue insights capabilities with minimal onboarding and FTE support.