Eric Boudart

Creative Director at IKEA Marketing & Communication AB. Former Head of Design at NORNORM

Greater Malmö Metropolitan Area

About

Born and raised in Belgium, Eric has spent his international career beautifying homes, amplifying retail spaces, shaping brand visual identities and creating concept design. Having worked in creative leadership and direction for over 30 years, then founding his own multi-disciplinary design studio, he was former Head of Design at NORNORM, and former Home Furnishing & Design Manager at IKEA Marketing & Communication, responsible for leading Interior Design, Art Direction, Graphic Design & Communication, Copywriting, and Brand Identity. He is today Creative Director, spearheading and overseeing all deliverables.

Experience

  • IKEA Marketing & Communication AB (3 yrs 11 mos)
    • Creative Director
      2026 - Present · 7 mos

    • Home Furnishing & Design Manager
      Sep 2022 - Feb 2026 · 3 yrs 6 mos

  • NORNORM ()
    • Head Of Design at NORNORM
      2021 - Sep 2022 · 1 yr 9 mos

    • Head Of Design
      Mar 2019 - Sep 2022 · 3 yrs 7 mos

      NORNORM is a fully circular, office furnishing subscription-based model.

  • Co-Owner, Co-Founder and Creative Director at vis-à-vis Design Studio AB
    Nov 2018 - Apr 2022 · 3 yrs 6 mos

  • IKEA Group (6 yrs 7 mos)
    • Global Interior Design Leader
      Jan 2015 - Oct 2018 · 3 yrs 10 mos

      Set the Interior Design direction within the IKEA group, Matrix responsibility towards the countries.

    • Country Interior Design Manager
      Apr 2012 - Dec 2014 · 2 yrs 9 mos

      •Developed visual range presentation strategy for 50 stores •Lead new store design developments from start to finish •Knowledge content owner for national employee training •Creative direction for press events and TV commercials

  • Country Interior Design Leader at IKEA France
    Apr 2011 - Mar 2012 · 1 yr

    •Developed visual range presentation strategy for 35 stores •Lead new store design developements from start to finish