United States
Market & Experience Research strategist with expertise in identifying insights and crafting strategic plans that drive actionable results for product, operations, marketing, and communication campaigns. Deeply skilled at leading both quantitative and qualitative research projects utilizing a vast range of methodologies to deliver actionable insights for clients across industries. Noted experience in health, technology, insurance, membership organizations, media, and lifestyle research. Recognized for innovation, insight, and collaboration skills.
Quest Opinions offers consulting services to organizations, research firms, corporations and campaigns. Quest uses a complete range of evaluation methods to explore the marketplace, assess operations and find what drives a target audience, and then provides the decision making recommendations and operational planning that bring data findings to life.
As Vice President (2008-2013) managed and directed the company's operations and directed the firm's qualitative research division. Client management, collaboration on quantitative data studies, the development of research methods and strategic analysis were among key responsibilities. In the role of Strategist (August 2005-February 2007), designed and led research for non-profit and corporate clients and worked as a project manager for more than 15 political campaigns in the ’06 cycle.
Led market research studies using online and in-person focus groups and in-depth interviewing and surveys. Client work focused on product development, usability testing, and branding. The Taylor Group is a market research firm that has been in business for over 25 years conducting studies for clients around the world.
Managed the polling and focus group research operations for America Coming Together, the largest progressive voter mobilization organization in the 2004 election cycle. Directed qualitative and quantitative research teams for the presidential campaign in 14 states, managed a multi-million dollar budget and helped guide new research approaches and analysis for field-driven communication strategies.