Berlin Metropolitan Area
Owner of Berlin Concept Partners, Working Apart Together Co-Founder of SWIRL'S Ice Cream Concept / Happiness Station, a Global Franchise-concept, founded in 1994 and acquired by Unilever in 2000. Eric opened 600 stores global and worked with different brands, creating, running and improving Shop & Event Concepts, like Swirl's Ice Cream Company, Happiness Station, Ben& Jerry, Unox Soup Factory, Bertolli Lunch Cafe, Magnum Pleasure Shops, Pelican Rouge Coffee Experience, Pathe Cinemas, Danone, Nespresso, Barry Callebaut, Der Vegetarische Metzger, Happen, Lekker Thuis bij Unox, Ruby Chocolate, Whole Fruit Chocolate by Barry Callebaut, Favarger Geneva, Hertog IJs, Jamin. Your tour-guide for inspirations in retail and food in Berlin Eric Aerts has been working in Out of Home Retail for more than 35 years and is an experienced specialist and coach in concept development for branded retail, transforming brands from In-Home to Out-of-Home. Book your very own Berlin Inspiration Tour Creative Concept Development -Franchising - Retail Operations - Event business - New Product Development - Local (store) Marketing - Trend Watcher - OOH Retail Specialist - Keynote Speaker Food in Branded Retail
Supporting Brands and Concepts in Out of Home in a 'Working Apart Together'-construction: We support Brands to find their way into OOH, how to activate the Brands in OOH e.g. Pop Ups or on Events, how to improve the Operational Standards and Business-Model, how to re-design the look and feel or trade dress and new product development. More then 25 years experience in concept-developing, concept-design, new product development, franchise and coaching
Concept Creations & Business Development Available for projects, W.A.T. Working Apart Together
Head of Global Retail Center of Excellence: transforming Swirl's Ice Cream Company into Happiness Station (600 locations). Responsible for the full concept: Concept Design, Shop Formats, Business Models, Assortments, Product Development, Business Development, Training, Marketing and Activations. Last year, responsible for NPD.
Global Ice Cream Retail Director for Unilever Ice Cream concepts