Canada
Strategic and results-driven Account Manager with a strong background in account servicing, business development, and marketing. Experienced in leading high-profile campaigns for clients such as Tridel, Cathay Pacific, and Cigna. Known for seamlessly managing projects from concept to execution—delivering on time, within budget, and beyond expectations. The social advertising campaign of the collaboration between Cathay and Cigna. https://www.youtube.com/watch?v=eFFYOpwleis&ab_channel=cathaypacific
Duties: - Acted as the main liaison between clients and internal teams (creative, media, production), ensuring projects were delivered on time, on budget, and strategy - Developed integrated marketing strategies tailored to client objectives across digital, traditional, and experiential channels - Led client meetings, strategic planning sessions, and presentations, offering insights based on industry trends and performance data - Managed multiple concurrent campaigns, including branding, product launches, digital ads, social media, influencer marketing, and event activations - Oversaw budgeting, scheduling, and performance tracking to ensure KPIs were met and exceeded Highlights: - Led 50+ integrated campaigns across industries including real estate, automotive, finance, tech, and government Worked with a diverse portfolio of clients including: CIBC, Tridel, HKETO (Hong Kong Economic and Trade Office), BOC (Bank of China), CMC Markets, Dervon, Kingdom Development, Menkes Developments, mib(My Insurance Broker), Ocean Packers Inc., T&T Supermarket, Toronto Premium Outlet, Tridel, Vita Green, Lexus, etc. - Specialized in multicultural marketing with a deep understanding of the Chinese and Asian North American markets - Experienced in managing influencer partnerships and KOL campaigns across platforms like Instagram, Facebook, YouTube, WeChat, and Xiaohongshu (Little Red Book) - Adept in data-driven strategy, creative problem-solving, and building long-term client trust through high-impact results
- Took in project briefs from clients, clarified objectives, and identified the necessary resources to move projects forward from planning to completion - Collaborated with designers and copywriters to ensure creative output aligned with the client's brief and expectations - Managed project timelines and budgets to ensure smooth and on-time delivery
- Consulted clients on campaign requirements and objectives - Monitored project progress and maintained regular communication with clients throughout all stages - Oversaw campaign execution by coordinating with internal teams and external vendors to ensure timely and accurate delivery Worked with high-profile clients such as: - Cathay Pacific - Cigna - DBS Bank - SK-II
- Researched, wrote, and edited articles and online content for various digital platforms - Ensured all content aligned with editorial guidelines and maintained consistent tone and style - Collaborated with the editorial team to plan and develop engaging stories and features - Proofread and fact-checked content to ensure accuracy and quality before publication