Erica B.

Global Leader & General Management Executive | Growth Mindset | Culture of Innovation | Team & Marketplace Transformation

Portland, Oregon, United States

About

I am an empowering enterprise leader, effecting change and encouraging new paths of thinking. Through authenticity, collaboration, and a growth mindset, I transform teams and the marketplace. Leveraging a refined commercial and cross-functional focus, I accelerate growth, gain market share, and unlock team potential while constructing innovative strategies and action plans for continued growth and evolution. Over the course of 23 years with Nike, I have progressed within global, international, geography, and city experiences across sales and general management, fostering teams and businesses in high-profile categories and brands under the Nike, Inc., umbrella. Intentionally focused on unlocking a culture of belonging and potential, I embrace a “fail fast” mentality, unleashing high-performing teams and businesses through progress over perfection and an “I’ve got your back” mentality. With a direct and genuine approach, I lead with balance, calm, curiosity, and commitment to the mission and the people. Positioned in complex and challenging roles throughout my career, I have an earned reputation for upholding high-performance business and team standards. Creating space for teams to learn, innovate, and win, I balance expectations of excellence with deep compassion, care, and empathy, garnering followership from teams and peers alike. An agile learner myself, I continually seek to be challenged and afforded the opportunity to grow from those around me and from new experiences.

Experience

  • Vice President Global Sales at Nike
    2025 - Present · 1 yr 7 mos

  • Senior Vice President Apparel and Licensing at Harley-Davidson Motor Company
    2022 - 2025 · 3 yrs

  • Nike (23 yrs 1 mo)
    • Vice President / General Manager NYC & East
      2018 - 2020 · 2 yrs

      Appointed to lead Nike NYC, I renewed focus on a people-centric culture and delivered on a major transformation to elevate target attainment, mitigate lingering risks, and build consumer-led strategies. My work revamping the culture successfully broke down silos, amplified cross-functional collaboration, accelerated revenue growth, and reduced turnover.

    • Vice President Global Cross-Category Marketplace Sales
      2017 - 2018 · 1 yr

      Promoted into a newly created role, I was tasked with driving leadership and uniformity across 9 global category commercial strategies. Crafted and guided by a 3-year strategic plan, I deployed a holistic cross-category commercial framework for distribution strategies that fueled marketplace growth across 5 geographies.

    • Vice President Sportswear Global Sales
      2016 - 2017 · 1 yr

      Directed globally and geographically diverse teams across North America, Western Europe, Asia-Pacific and Latin America, Greater China, and Central and Eastern Europe. My mission objective was to craft innovative strategies to maximize sales excellence and growth, informed by sales planning, data and analytics, and digital go-to-market experiences.