Eric Poon

Executive Director at Avenue Family Office Limited

Hong Kong SAR

About

- Board of Director and Senior Management responsibilities at Textiles, Apparel, Footwear, and Hardgoods companies; across areas like Strategies, Business Development, Retailing, Investors Relations, Sustainability, Sourcing & Merchandising, Product Development, Technical Operations, Compliance, and Human Resources Development. - Ample experience in Capital Markets, Corporate Finance/ Investment Banking, and Asset Management. - SFC HK Licensed Representative on Regulated activities: Type 1, 4, & 9. - Professionally exposed in US, Europe and Asia Pacific markets.

Experience

  • Executive Director at AVENUE FINANCIAL GROUP
    Apr 2021 - Present · 5 yrs 3 mos

    Executive Director | Relationship Management (HK Securities & Futures Commission - Licensed Representative on Regulated Activities: Type 1 - Dealing in Securities Type 4 - Advising on Securities Type 9 - Asset Management) Avenue Asset Management Limited Avenue Family Office Limited Avenue Investment Management Limited AnY Insurance Consultants Limited (https://www.avenue.limited)

  • Vice President at SAE-A HK LIMITED (subsidiary of the SAE-A GROUP, South Korea)
    Jan 2019 - Jan 2021 · 2 yrs 1 mo

    - Established HK branch office for the Seoul HQ. - Marketing and Business Development for Apparel and Textiles products for the US and Europe markets, primarily in Active and Performance areas. - Liaison between overseas buying offices and HQ sales and technical teams. - Developed new products in PPE (Personal Protective Equipment), e.g. masks, gowns; in response to Covid-19. - Special projects on Acquisitions and Strategic Alliance with factories & suppliers.

  • Technical Operations Director at Cabela's
    Apr 2017 - Sep 2018 · 1 yr 6 mos

    - Led the Technical team of Materials (fabric & accessories), Color, Fitting, Sampling, Testing, Quality Assurance, Factory Evaluation and Accreditation for All product categories -- Hardgoods, Apparel, Footwear. - Managed Mergers and Integration activities, and RFP projects, for Bass Pro Shops with suppliers. - Oversaw Production and Finance teams; and worked with Sourcing, Product Development teams.

  • Executive Director at Nice Dyeing Factory Ltd (subsidiary of Texwinca Holdings Ltd)
    Apr 2015 - Dec 2015 · 9 mos

    - 2015 fabric and yarn revenue at US$600 m. - Led production planning and management; and integrated efforts between sales, marketing, R&D, merchandising, and production teams. - Enhanced US marketing office to cover 15% of clientele.

  • Executive Director (Board Member) at Texwinca Holdings Limited
    Apr 2011 - Mar 2015 · 4 yrs

    - Public company in HK: SEHK 00321 | 2015 Group revenue at US$1.2 bn. - Oversaw the sales, marketing, R&D, technical operations, and compliance teams of Nice Dyeing. - Established the US marketing office in NY. - Conducted presentations in sourcing summits, town-halls, and industrial seminars. - Led the restructuring of production operations to enhance productivity and technicality. - More certifications and enhancements on functional textiles and sustainable production, e.g. ISO 14001. - Involved in strategic planning for apparel retailing (Baleno and other brands), and garment manufacturing. - Drafted Group CSR report.