London, England, United Kingdom
I’m the person forever flipping over chairs in public places wondering, who made this, why is it here, who chose it, and does it work? From the brunch table to the waiting area of an airport, "Excuse me... I'm just gonna check the tag" I’ve always been driven to understand why FF+E was chosen, the way it’s used, and how people are affected by its presence. This curiosity and knowledge base has made me an effective and strategic sales professional. From sustainable use and affordable accessibility to one-of-a-kind high-end objects, I strive to disseminate the benefits of each application to best suit a client’s objective. With 15 years of furniture industry experience, pitching solutions in the USA’s most competitive markets, to The Netherlands, where I set up shop in Amsterdam, sourcing and selling early 20th century antiques. Presently London, deepening A+D relationships to capture growth opportunities for a high respected lighting and furniture manufacture.
Business Development and sales, based in London, charged with growing the A+D client base within the United Kingdom and Ireland. - Establishing exciting new relationships with the territories top Commercial and Hospitality A+D specifiers and their Property Development and Management end clients - Deepening relationships and growing brand loyalty with the UK + Ireland's top Residential A+D specifiers
- Sole proprietor in charge of sourcing, marketing, processing, shipping, and customer satisfaction. - Established a personal network of dealers and markets to source early 20th-century furniture and decor for resale through social media and dedicated online marketplace platforms - Built online presence learning important SEO strategies and social media marketing, Built website and created brand image through design messaging and unique photography - Utilization of key vintage/antique market trends to make informed purchases and create clever marketing - Coalesced a mission for FWD Object: A presenter of early 20th-century international objects of style, with an appreciation of period modern design and handmade quality. Key eras of study and sale centered around the Amsterdamse School, British Arts & Crafts, and European Bauhaus movements
- Promoted to role managing sales goals and brand image for top US territories: NYC, Boston, Philadelphia, District of Columbia, and New England through high-performing independent sales representatives - Controlled presentation style, technical information, brand updates, custom order requests, and key client interactions, to ensure Andreu World was always top of mind with the sales teams and their architect, designer, and dealer clients - Archived 100% overall territory growth within two years using annual KPIs. Key achievements included the addition of profitable corporate accounts with companies like Capital One and Starbucks, negotiating annual contracted sales - Generated new business by targeting territory-specific sustainability initiatives which aligned with corporate goals. The communication of transparent sustainability commitments and achievements allowed sales teams to sell products to previously unavailable education and corporate projects - Supervised the expansion of a historically volatile geographical market with regular visits, tailored presentations, and local trade shows. Guiding the sales team, we grew orders from $100,000 to 1.5 million in three years. - Taught monthly Continuing Education Unit (CEU) classes, used by the sales teams to strategically provide A+D clients with the benefit of maintaining a license, while simultaneously increasing brand awareness and client loyalty to the brand 1) Woodworking Technology for Commercial Production & 2) Ergonomic History with Traditional Materials - Organized the details of an annual sales convention, welcoming sales teams from around the US and Mexico. Outings, accommodation, and activities planned. In collaboration with senior managers built exciting and informative presentations to reveal new product and business performance
- Oversaw a territory encompassing Illinois, Wisconsin, & Northern Indiana, consisting of 300+ individual Architecture, Design, and Dealer firms - Expedited a 400% growth in annual sales over three years with consistent, and informed client relations. - Consistently achieved a ranking in the top five US sales territories with $2 million+ annually. - Negotiated and maintained a $2 million five-year corporate account between the design firm and contracted dealer leading to brand and territory momentum - Shifted brand perception from solely a hospitality solution to the adoption of corporate and educational spaces, doubling annual sales and client diversification. - Custom presentations, nuanced client interactions, and detailed client feedback relayed in weekly reports boosted brand equity in the market. Designers saw Andreu World as a problem-solving solution vs. a difficult European luxury
- Management of the front desk staff at The Wit Hotel, liaison between the team of 20, and corporate management teams. Created programs and incentives to keep the team motivated and the business hitting targets - Payroll processing (ADP), budget tracking/reporting, social media management, interviewing & group bookings/satisfaction, opened property.
- Sales representative for Chicago Architect and Designer territory. Built brand awareness and equity by establishing external sales calls, unified communications, and promotion of the firm's custom build capabilities. - Assisted with showroom events, welcoming residential designers to the newly opened location, and coordination of client walkthroughs. - Oversaw the delivery and placement of showroom stock, installation of client orders, and custom product communications